Everyday Use

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Everyday Use

• Summary of Chapter 1

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Everyday UseChapter 1 Summary

• Consider the following scene
• Late night on Route 66, somewhere in Arizona.
• Nick checks the speedometer, slows. He looks
  over at Kate quickly, then focuses on the road.
  He clears his throat.
• Kate stares out her window. The corner of her
  mouth twitches.

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Everyday UseChapter 1 Summary

• Nick So, do you think there are many cops on the
  road?
• Kate This time of night?
• Nick (speeding up) Well guess not.
• Kate reaches for the radio buttons. He reaches
  at the same time. Their fingers touch.
• Nick and Kate (at once) Sorry.

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Everyday UseChapter 1 Summary

• Nick I mean for the radio.
• Kate Me too.
• Kate looks out the window again. She begins to
  hum with the radio. Nick looks over at her
  again, longer this time. He begins to hum too.
  She turns to him now. He slows the car.
• Nick So, do you still want to go to the Grand
  Canyon?

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Everyday UseChapter 1 Summary

• In the preceding scene from a film, what is being
  said (perhaps without actually being said)?
• How do the possible contexts affect the meaning
  of what is said?

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Everyday UseChapter 1 Summary

• Rhetoric the art humans use to process sent and
  received messages.
• Rhetorical choices choices made to achieve a
  desired meaning.

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Everyday UseChapter 1 Summary

• Rescuing Rhetoric from its bad reputation.
• Common misunderstanding of rhetoric is that a
  text lacks sincerity, and is full of coercion
  and manipulation.
• Full of rhetoric the person has nothing to
  say is misleading and unclear what they say
  is a roadblock to real progress.

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Everyday UseChapter 1 Summary

• Rescuing Rhetoric from its bad reputation.
• Rhetor speaker/writer persuading others because
  they have something valuable to say.
• a good person speaking well
• Rhetoric the art of analyzing language choices
  made in a given situation so that the text
  becomes meaningful
• Specific features of a text that give it meaning
• Activity on page 4 questions on page 7

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Everyday UseChapter 1 Summary

• The Rhetorical Triangle
• Speaker
• Audience Subject

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Everyday UseChapter 1 Summary

• The Rhetorical Triangle
• Three basic keys
• 1. Understanding Persona
• 2. Understanding Appeals to Audience
• 3. Understanding Subject
• Three other keys
• 1. Understanding Context
• 2. Understanding Intention
• 3. Understanding Genre

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Everyday UseChapter 1 Summary

• Understanding Persona
• Speak/Write so that the audience perceives a
  character (one that is educated, trustworthy,
  etc.)
• Make inferences about others, analyze others
  appeals, invite audience interaction and
  involvement

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Everyday UseChapter 1 Summary

• Understanding Persona
• Persona creation of voice, word choices, etc.
• Voice textual features that convey persona
• read SI article on pages 8-9
• Tone speakers attitude toward a subject
• Diction word choice
• Logic art of reasoning
• Irony opposite meaning of what is said

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Everyday UseChapter 1 Summary

• Understanding Persona
• Persona is often genuine, but occasionally
  comical for effect
• Writers use voice to affect readers
  understanding and beliefs
• The mask of persona doesnt hide you from the
  reader, it meets them head on and interacts
  purposely and effectively

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Everyday UseChapter 1 Summary

• Understanding Appeals to the Audience
• Audience must respond to the text
• Writer must understand how a text appeals to the
  audience
• Locate available means of persuasion
• Understand needs, knowledge, experience of the
  reader
• Research and develop topics
• Goal is to persuade audience to a course of
  action based upon a common search for truth

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Everyday UseChapter 1 Summary

• Understanding Appeals to the Audience
• Logos evidence (facts) to support an idea
• Ethos credibility of speaker and sources
• Pathos appeals to emotion
• These are not used separately or exclusively
• Things that are true and just tend to prevail
  over their opposite

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Everyday UseChapter 1 Summary

• Understanding Subject
• Treat the subject fairly, fully, and effectively
• Consider what to include, why to include it, the
  audience, and what kind of text ought to be
  used.

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Everyday UseChapter 1 Summary

• Understanding Subject
• Essentials
• Subject must be open
• Capitalize on what the audience knows, make them
  curious, then satisfy their curiosity
• Claim support
• Generate ample support
• Thesis Statement main point of an argument

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Everyday UseChapter 1 Summary

• Modifying the Rhetorical Triangle Rhetoric in
  Context
• Speaker
• Context
• genre
• intention
• Audience Subject

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Everyday UseChapter 1 Summary

• Rhetoric in Context
• Context time, place, people, events, motives,
  that influence a work
• Intention rhetorical transactions designed to
  achieve a purpose
• Genre style or type of writing selected to
  achieve a purpose

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Everyday UseChapter 1 Summary

• Understanding Context
• No text is an island
• immediate situation
• historical background
• persona
• audience
• Current events lose their currency quickly
• Use cultural context
• Make it relevant to the audience local appeal

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Everyday UseChapter 1 Summary

• Understanding Intention
• A call to action
• An attempt to change an opinion
• Write about what interests you

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Everyday UseChapter 1 Summary

• Understanding Genre
• Use of a particular type of text
• Genre needs to match context and purpose

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Everyday UseChapter 1 Summary

• Rhetoric in Life
• Understand how and why messages affect us
• Helps raise social consciousness and
  contribution
• Rhetoric is a two-way street of expectations

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Everyday UseChapter 1 Summary

• Rhetoric and Conscientious Consumption
• We are inundated with messages
• How do we know to whom to listen or what to do?
• How does a good reader evaluate the claims?
• How does each message attempt to persuade its
  audience?
• What does each message attempt to persuade the
  audience to do?
• View images on pages 27-28

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Everyday UseChapter 1 Summary

• Review of Chapter 1
• Rhetoric is not for the elite. It is an
  accessible set of techniques and practices
  available to all.
• Rhetoric is the specific features of a text that
  catch the audiences attention and show the
  authors purpose.

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Everyday UseChapter 1 Summary

• Review of Chapter 1
• Six elements of the Rhetorical Triangle
• Writer / Speaker
• Audience
• Subject
• Context
• Purpose
• Genre

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Everyday UseChapter 1 Summary

• Review of Chapter 1
• Questions
• What persona is the author projecting?
• Who is the intended audience?
• What is the speaker-audience relationship?
• What is the central idea?
• How is the text developed?
• How is the text organized?
• What is the context?
• How does the context influence the text?

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