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Tapping the Trust Fund

• In an economy based on digitized information we
  have to trust Co or person were dealing with
• Trust is becoming most important asset in digital
  economy (brand and reputation) for customers,
  employees, investors
• Examples of security and privacy (e.g.,
  signatures in digital form, financial
  information), financial statements (e.g., assets
  in digital form), media (e.g., altering digital
  images)
• Experience shows that this asset is built slowly
  and painfully but can be lost in an eyeblink
• (Integrity is an individual core competence as
  well)
• Q What is meant by trust?
• Source Fortune, 4/29/02
• Firm reliance on the integrity, ability, or
  character of a person or thing (dictionary.com)