GetActiveLondon.com 1) Search from over 12,000 listings to find your local sports club for free. 2) See details of the sessions and clubs, get in touch and go! GetActiveLondon.com: Increased information = Increased participation

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GetActiveLondon.com1) Search from over 12,000
listings to find your local sports club for
free.2) See details of the sessions and clubs,
get in touch and go!GetActiveLondon.com
Increased information Increased participation

• By Paul Cudmore

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What is GetActiveLondon.com

• A free and easy-to-use online tool to help people
  find their local sports clubs and activities in
  London. Accredited by LOCOG.
• The largest and most comprehensive sports club
  database in London with over
• 12,500 listings
• 300 different sports
• 4,000 activity providers
• Managed and funded by PRO-ACTIVE London, the
  London County Sports Partnership (who are
  primarily funded by Sport England to increase
  sport activity participation).
• Data sources include Sport England, Local
  Authorities, sports clubs and the public.
• Non-profit making initiative and free to use by
  the public and the activity providers.

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What does it do

• Makes connecting you to activity opportunities
  free and easy leading to increased
• participation.
• You can...
• Search for your sport in your location in just 2
  clicks.
• Use the interactive map and click on the pin
  closest to your desired location and view all the
  details of that listing including facilities,
  access, cost, contact details and more.
• Refine your search by various criteria including
  all of the above as well as venue amenities, date
  time or only affiliated or accredited clubs.
• See similar suggested sports which appear with
  your search results that you may like to choose
  instead.
• Email the activity provider through the Get
  Active London website to find out any other
  details you would like to know before attending a
  session or to book.
• Register for a free weekly e-alert letting you
  know about new clubs and activities that are
  listed matching your stated interests.
• Share your favourite listings with friends across
  social networks and/or save them for later in
  your profile.

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James was bored but had a stick, one wheel and 5
mins spare Using the power of Google he
found... GetActiveLondon.com I found this club
and got in touch. Now I play twice a week and
even my mates joined. Its great fun! What a
great experience?
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The need is out there...

• The huge demand for this product represents a
  massive opportunity to not only positively
• change lives through physical activity but also
  to connect to a large market in a positive
• way.
• The situation
• 48 of Londoners are in-active.
• 33 of children in London are obese or
  overweight.
• Lack of information is one of the biggest
  barriers to sport participation.
• The potential
• 63 (5.1m) of Londoners are interested in doing
  more activity (huge potential market).
• There are over 250,000 Google searches every
  month relating to Sport in London (viable channel
  to target market)
• With over 12,000 listings and 4,000 registered
  providers, getactivelondon.com is the largest
  central resource for sports clubs and activities
  listings in London.

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Our objectives and progress

• Objective for the project
• Remove a lack of information as a barrier to
  any sport or activity participation by providing
  a free, easy-to-use central resource for all.
• Sport for all regardless of gender, race, creed
  or disability.
• Provide a lasting and tangible legacy for sport
  in London (awarded London 2012 Inspired
  accreditation from LOCOG)
• Our progress since launch in Jan 2011
• 170,000 site visits (currently 15,000 per month
  and growing)
• 12,500 listings comprising Clubs, Activities
  Venues.
• 4,000 registered activity providers.
• Partnerships with all 33 London Boroughs and
  other key partners.
• Strong links with key National Governing Bodies
  of Sport to provide data promote.
• 66 of our users find what theyre looking for.
• 47 pursue or are likely to pursue the activity
  as a result of finding it on our website.
• Independent research by London Business School
  2012

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Who uses our website

• While we see getactivelondon.com as a resource
  for all, like all brands we have a core
• demographic that we engage with the most.

47 Males and Females, 25 34, who take part in
sport regularly and on a weekly basis.   30
Males and Females, 35 54, who take part in
sport fairly regularly and on a weekly
basis.   19 Males and females, 16 24, who take
part in sport on a weekly to monthly basis.   4
Males and Females, over 55, who take part in
sport on a weekly to monthly basis.
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How we differ from Spogo.co.uk

• Spogo.co.uk is a project funded by Sport England
  and managed by UK Active (formerly the FIA).
• It is an attempt to be a national activity finder
  allowing users to find and book sessions through
  the site. Spogo is
• commercially driven and needs to generate income
  in order to continue.
• As of April 2013, Get Active London had roughly
  double the amount of London listings compared to
  Spogo.co.uk
• Key differences about getactivelondon.com
• London only listings allow ability to build
  meaningful brand in London.
• Embedded across Local Authorities meaning greater
  market penetration with the benefit of a far
  larger administration team.
• Only our site offers Activity information down to
  time/date detail. 90 of customers want this
  level of detailed information.
• Very strong online presence by comparison with
  Spogo meaning greater market presence in London
  and solid platform upon which to build.
• Our non-profit status gives more room for better
  CSR opportunities and genuine ability to invest
  in growing participation rates.
• Benefit of London 2012 hype given the location.
• Although London based, the IT behind our system
  is easily replicable and scalable to other parts
  of the nation/continent

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Opportunities for Your Brand
Tier 1 - CSR We are looking for a Title Sponsor
to help fund the project for a set period of
time. The project will become a CSR project for
the sponsor to demonstrate commitment to social
improvement through physical activity. Various
methods can be employed to achieve this, all of
which are open to suggestion. Tier 2 -
partner A Tier 2 partner will provide expertise
in their field for promotion of the project in
some capacity and/or engagement with the activity
providers. This may suit a media partner or
equipment supplier.
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Benefits

• Fantastic and poignant CSR opportunity
  highlighting commitment to social improvement
  through physical activity.
• Great PR opportunities to showcase commitment to
  health, grassroots sport and elite performance
  development.
• Engage hard to reach 18 24 market through sport
  / physical activity.
• Build consumer relationships specific to London.
• Represent the only London based activity finder
  and maintain contact with individuals for years
  to come.
• Build an on-going relationship and association
  with PRO-ACTIVE London the premier sports
  development agency in London responsible for
  getting millions of people into physical
  activity.

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Some of our supporters partners

• Anne Milton MP Under Secretary of State,
  Department of Health
• I am delighted to lend my support to Get Active
  London. The resources provided by Get Active
  London will provide
• Londoners with the information they need to get
  active close to where they live or work. As
  London stages the 2012
• Olympic and Paralympic Games, there has never
  been a better time to promote the benefits of
  regular physical
• activity.
• Carol Isherwood OBE - Regional Manager National
  Game (London), The FA Group
• "Both in my role as London Regional Manager with
  the FA and as Chair of the London NGB forum, I
  see Get Active
• London as a crucial new resource when trying to
  engage and inform new and existing participants
  across London. The
• website is a great tool to have and gives all
  sports clubs and NGB's a platform to promote
  their opportunities to a new
• and increasingly online audience. With continued
  investment, I feel that Get Active London will
  play a key role in
• increasing sport participation in London
  particularly among those participants who
  previously may have struggled to
• find the relevant information to get them
  started.
• And...

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Contact details

• Adrian Ledbury
• Director
• a.ledbury_at_mdx.ac.uk
• 07920 701 453
• _at_GetActiveLDN
• Office locations Hendon, Brunel, South Bank,
  Croydon, Stratford