IBM CAMPAIGN EVOLUTION

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IBM CAMPAIGN EVOLUTION 1995 2006
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1996 Big BluePRINT
TINGLES
TUNES
COCKTAIL
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1997 Solutions For a Small PlanetTV
NUNS
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1997 Solutions For a Small PlanetPRINT
VIRTUAL WALL
HAVA GAVA
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1998 e-business solutions TV
KILLER APP
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1999 e-business innovatorsTV
SUPERMARKET
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1999 e-culturePRINT
CHELSEA
AMOUR
TONYS
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2001 e-sportsTV
e-FANATIC
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2001 e-Infrastructure
FANATICAL
INFRASTRUCTURE
FINANCIAL MERGER
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2001 CodernautsTV
DAYDREAM
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2001 CodernautsPRINT
SOFTWARE
L.A.
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2002 GizmosTV
PIXIE DUST
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2002 GizmosPRINT
PIXIE DUST
TIME MACHINE
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2004 ON DemandTV
WHAT-IS-ON
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2004 ON DemandPRINT
SMOOTH SAILING
NATIONAL GEOGRAPHIC
BROADWAY
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2005 Help Desk IITV
TRAFFIC
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2005 Help Desk IIPRINT
CYCLING
PRODUCE
FISHING
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2005 The Other IBMTV
CATAPULT
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2005 The Other IBMPRINT
SALES MARKETING SERVICES
KING ARTHER
INNOVATION STRATEGY
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2006 what makes you special?TV
ANTHEM
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2006 what makes you special?PRINT
SIDE-BY-SIDE APPROACHES PILL RADISH
IN-SITUATION APPROACHES CAR HOUSE
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2006 what makes you special?OUT-OF-HOME
BIRDS Innovation for differentiation This
execution challenges viewers to ask themselves
who they would rather be one of the flock, or
the one who breaks away?
BAR CODE Innovation for customer
loyalty Businesses that do something unique will
discover that their customers will keep coming
back for more.
EASELS - innovation for strategy IBM helps
companies stand out by changing the way they
think about strategy, how they implement it, and
how they present it.
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2006 What Makes You Special?Web Site