Economic sustainability Preliminary thoughts

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Economic sustainabilityPreliminary thoughts
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Pouilly Fuisse 3rd century AD
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Mosel Valley 2nd century AD
Putting sustainability in prospective
Include pictures of the Mosel and the Rhone
valley vineyards but also people restaurants
- businesses
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Preliminary questions

1. What do we want our regions to be looking like in
   1,800 years?
2. Is it important that our children and their
   descendants have a quality of life similar or
   higher than ours?
3. Do we feel that we have a system in place to
   achieve a perennial Washington Wine industry?

Are those questions bringing any emotion?
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Economic sustainabilityPacific Rim prospective
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What is the question?
How can we make a difference as a business to
make the world a better place?
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The fundamental principles Paul Dolans E3

• Attain superior Economic bottom line
• Commit to the Environment
• Build an Equitable community

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Defining Pacific Rims message
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Defining Pacific Rims values
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What about the consumer? part 1
We cannot get to our economic bottom line without
the consumer behind us
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What about the consumer? Part 2
We believe that all consumers have three
fundamental behaviors that affect us
Fair prices
Do the right thing
Healthy
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Our proposition that would satisfy our
principles, our values, our mission and the
consumer

• Offer a fair price Offer a wine at a
  competitive price
• Do the right thing Focus on recyclable and
  recycled materials because consumers understand
  Recycling
• Provide wines that are good for your health
  Eliminate dangerous chemicals from our farming
  practices

But we can push the envelop a bit more
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What do we do to kick it a bit further
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Pacific Rim winemaking map to reduce waste and
energy usage
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• Other issues that we are entertaining
• Food for thought
• Energy conservation How do we reduce our
  energy use?
• Carbon exchange - Is it important to be carbon
  neutral?
• Sustainable Energy source Solar, Wind, Methane
  production Where does that leave hydropower?
• Transportation and logistics Are our wines
  efficiently delivered to the end user? Could we
  do bulk transportation of wines?
• Zero Waste How can we make as little of an
  impact on our sewers and landfills?
• Sustainable package Tetrapacks? Bottle weight?

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With all of those options, how do you get started?

• Define your company and your goals.
• Find your quest. Example Is it Zero waste
  (Fetzer) or Renewable energy (100 Solar as
  Grgich) or Carbon Neutral status (Parducci
  through offsets).
• Articulate your strategy.
• Start with small changes (recycling).
• Get your people behind an idea. Example
  biodesel for employees (Willamette Valley
  Vineyard).
• Ask questions and be creative. Example Soy base
  ink for your labels (Mendocino Wine Company).
• Define your milestones.

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Call for Leadership in Washington
Assumption Our consumers will require us to
raise the sustainability bar in the
future Assumption We need to keep
differentiating ourselves to compete in the world
of wine (China) Assumption We, also want to do
the right thing
We can be 1 in the country, why let CA run with
this?