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Utilizing Oz Quest software

• Trackingvia the web

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CONCEPT

• Tracking of advertising material by recall
  and evaluation via a web survey either to
  compliment or replace interviewer driven tracking
  surveys.

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Sample Source methodslets get this right!

• Newspaper advertising directing respondents to
  the web page or
• Database registered respondents linked to the
  qaire
• The respondents are cookied to prevent multiple
  questionnaire completions

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How can we incentivise yet maintain
a valid sample?

• The on-line data base companies usually
  incentivise by points gathered for each every
  task. Points mount to secure rewards
• WE HAVE AN ALTERNATIVEField Force on-line
  respondents are invited to participate in
  competitions eg a 50 word exercise judged
  for a prize like a Store Voucher
• For 1 reasonWE DO NOT WANT PROFESSIONAL
  RESPONDENTS which is what occurs if respondents
  are rewarded for repeat participation in surveys

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SCREENING is VITAL

• Screening for qualification we take very
  seriously so we work with our clients to check
  that respondents DO qualify HOW? It is
  advisable to have some blind questions so that
  the respondent doesnt just have to answer yes
  to everything to qualify.

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OUR PROGRAMMER

• will always ask the researcher to test the
  survey on-line prior to going live with
  respondents.
• This will make
• certain that the
• script is 100
• perfect

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THE HOW OF AD-RECOGNITION

• The client can supply a still PDF file or a
  movie file to pop-up for respondent evaluation
  or
• A word description,
• but be cautious as respondents may skim read
  if there is a lot of text

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REPORTING MADE LIVE

• RESULTS ALIVEvia a web page available to the
  client
• They can be used to do cross tabs online
• keep track of completes in total and broken down
  by quota

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Data integration made easy

• Different data collection methods are set up in
  the one programme so
• Oz Quest can provide seamless integration of data
  using CATI, CAPI Web surveys

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Now all you need to do

• Is try us on your next web study

fieldforce_at_fieldforce.com.au
0433 123 353