DEALER EVALUATION

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DEALER EVALUATION

• Ryko International Ltd.

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Introduction

• Ryko International has developed a system of
  dealer evaluation, with the intention of setting
  annual sales and service goals for each
  distributors base territory.

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Why evaluate our business?

• Budgeting Process.
• Mutual Consideration of Next Years Business.
• Establish Mutual Goals.
• How Can Ryko Help Grow Your Business?
• Understand Sales History from Prior Years.

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Method of Evaluation

• Ryko International proposes using a Business Plan
  format as a means of evaluation.
• The Business Plan will be mutually developed and
  agreed upon by both Ryko and the distributor.

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Evaluation Categories

• Marketing Plan
• Service Plan

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Marketing Plan

• Past Sales
• Annual Sales (future)
• Sales Force
• Trade Shows and Expositions
• Advertising
• Customer Base Goals

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Service Plan

• Ryko Product Service Technicians
• Parts Plan

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Lets Take A Look!!!!
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A. Marketing Plan

• Sales History
• a.) By US volume

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b.) By machine type and origin
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       2. Sales
a.) By US Volume
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       b.) By machine type and origin
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       c.) By type of sale
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       3. Sales Force
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       4. Trade shows and expositions
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       5. Advertising
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6. History and goals for market customer
base a.) By company
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b.) By customers not buying Ryko
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B. Service and parts plan 1. Service
technicians for Ryko product a.) Projected
number of technicians
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b.) Machine/tech. ratio
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2. Parts plan a.) Projection of annual parts
purchases
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b.) Annual parts purchases/machine population
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Partnership in the Evaluation

• Phil Braziel, Jacko Nieuwenhuize or Tony Braida
  will be responsible for developing the marketing
  plan with each distributor at the beginning of
  their specified sales year.
• Regular (six month) updates and reviews with
  Phil, Jacko or Tony to evaluate if distributor is
  on track.

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Future Thoughts for Incentives

• Parts Credits
• Chemical Credits
• Travel Credits to Attend Sales Mtg.
• Paid Customer Factory Visits

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THANKS, GRACIAS, MERCI, DANK, CHEERS