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Acme
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Overview

• What is Product?
• Market Dynamics
• Product Overview
• Positioning

• Competition
• Product Demo
• Reseller Program
• Q A

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Why Company?

• ____ billion in revenues - influence the global
  market
• Technically Renown
• Core Competencies
• 1
• 1 in ______
• __ US Market Share
• __ Worldwide

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What is Product?

• The Widget system for xxxxx
• Product 5000 enables
• Benefit 1
• Benefit 2
• Benefit 3

Future Ready
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Market

• Deregulation creates new competitors!
• Clash of the Titans (US now--others follow Jan 1,
  2001!)
• Telcos
• Cable
• Satellite

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Market Dynamics

• Full service convergence
• The market share for TECHNOLOGY is getting hot.
  Both sides want this beach head to launch into
  their respective services - to dominate full
  Internet and Interactive Multimedia service
  bundle.

Customer 1
Customer 2
Technology
Digital TV
Communications
Full Service Bundle
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Market Size

• The total available market for the ___ market is
  expected to be over ___ million users by 2006

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Adoption Status
Now
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Market Movement

• Major indicators show that the race is afoot
• Broadband merger mania shows no sign of letting
  up (Broadband Daily 2/2000)
• British Telecom ATT talking collaboration
• Motorola purchase GI (17 billion)
• Cisco purchased Pixstream
• Videotron merger (5.6 billion)
• Akamai Tech, acquired Intervu
• Lucent acquired Ortel (2.95 billion)
• AOL Time Warner slated to merge
• Qwest, US West merger
• Viacom, CBS merger
• Liberty Media, Ascent merger
• MCI-WorldCom, Sprint in merger discussions
• TV Guide, Gemstar merge (9.2 billion)

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Product Overview
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Competitors

• Primary - current
• 1
• 2
• 3
• 4
• Secondary - in our space
• 1
• 2

• Secondary - extended
• 1
• 2
• 3

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Product Positioning
Maximum Revenue
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Product Positioning
Sweetspot
P r I c e
Pace, Samsung, NEC
Service Revenue
lt Trials -- Initial Deployments -- On-going
Deployments gt
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Competition
Competitor 3
Competito 9
Competitor 2
Competitor 10
Competitor 1
Competitor 6
Competitor 8
Widget1
Competitor 5
Competitor 7
Competitor 4
Basic/Enhanced Services
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Capability

• Current baseline capability
• Feature 1
• Feature 2
• Feature 3
• Coming soon...
• Feature 1
• Feature 2

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Product Roadmap

• Areas being Addressed
• Reduced cost
• Increase power
• Options to support multiple TVs
• More modular architecture

Roadmap info not finalized
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Key Differentiators

• Silver bullets
• Only system that is ______ - lasts longer
• Maximum ______ potential
• Allows both baseline and extended offering
• Turn features on off remotely via software
• Competitive pricing, but much lower overall cost
• Compatible with worlds most popular networks
• From Company - the worlds 1 leader in _____
  systems

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Show Me the Product!

• Pre-recorded live

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Summary

• Point 1
• Point 2
• Point 3
• Close question

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(No Transcript)