Reading Media

1
Reading Media Non-FictionTexts

• How to answer questions on language by writing a
  PEEE paragraph

2
Question How does Martin Luther King use
language to interest and engage his audience, as
well as persuade them? (8 marks)

• Underline the key words HOW (so you know you
  need to explain the effect of his language on his
  audience) USE LANGUAGE (as in, not
  presentational devices looking for techniques)
  INTEREST AND ENGAGE (how does he hook them and
  keep them interested?) PERSUADE (how do the
  techniques youve identified persuade the
  audience of Kings point of view?)

• You need to be clear on what Kings purpose is
  and who is his audience. It says persuade in the
  question so that has done part of the work for
  you, but persuade who to do what?

But remember using the PEEE chain, for an 8
mark question, you only need to thoroughly
explore FOUR techniques, as well as showing your
understanding of purpose and audience.
3

• Purpose to persuade people to end racism and
  prejudice in America.
• Audience Several audiences the politicians of
  America the black people of America the racists
  in America all people of America

4
Techniques King uses

• Repetition I have a dream Let freedom ring
  Free at last.
• Effect Makes people feel hopeful that his dream
  will come true an imperative sentence insisting
  that what he says is done emotive language the
  word free together with at last makes the
  freedom feel well deserved and fought for.

• Power of three black men and white men, Jews
  and Gentiles, Protestants and Catholics.
• Effect three pairs allows King to cover a wide
  range of people who have been in conflict which
  extends his audience and his message. It also
  emphasises just how much struggle there currently
  is in the world.

5
Techniques continued

• Emotive language I have a dream that my four
  little children will one day live in a nation
  where they will not be judged by the color of
  their skin but by the content of their
  character.
• Effect By bringing children into it, King makes
  people realise that things must be improved for
  the future of their children.

• Alliteration dignity and discipline.
• Effect Gives these two words emphasis so Kings
  audience remembers them and remembers to act in
  this way.

So how do you turn your notes into an answer?
6

• Martin Luther King has a number of audiences for
  his speech including American politicians, black
  people, racists and the general public. His
  purpose is to persuade these people that America
  needs to be free from the quicksands of racial
  injustice.
• To do this he makes great use of repetition. I
  have a dream Let freedom ring and Free at
  last. I have a dream makes his audience feel
  hopeful that his dream will come true as it would
  generally be a dream they share Let freedom
  ring is an imperative sentence insisting that
  what he says is done Free at last uses emotive
  language the word free together with at
  last makes the freedom feel well deserved and
  fought for so the audience want it to happen.
• King also uses the power of three, black men and
  white men, Jews and Gentiles, Protestants and
  Catholics. Using the three pairs allows King to
  cover a wide range of people who have been in
  conflict, which extends his audience and his
  message. It also emphasises just how much
  struggle there currently is in the world his
  audience can relate easier to his message. The
  triplet rolls off the tongue so that the audience
  remains interested and engaged.
• King uses emotive language to persuade his
  audience. I have a dream that my four little
  children will one day live in a nation where they
  will not be judged by the colour of their skin
  but by the content of their character. By
  bringing children into it, King makes people
  realise that things must be improved for the
  future of their children. This would also make
  any parents who hear it sit up and take notice.
• Alliteration is also used when explaining how he
  wants his audience to behave, with dignity and
  discipline. This gives these two words emphasis
  so Kings audience remembers them and remembers
  to act in this way.

7
Your turn

• Now you are going to do the same thing for the
  question How does Attenborough use language to
  interest and engage his readers, as well as
  inform them? (8 marks so needs four points in
  PEE chain)
• Remember the steps you need to take underline,
  identify purpose and audience, identify four
  techniques for inform and explain the effect on
  the audience.

8
How does Attenborough use language to interest
and engage his readers, as well as inform them?
(8 marks)

• (Exemplar to be written using your ideas!)

9
Plenary

• Write down the four stages that you would use to
  approach a higher mark question.