Women 35-54, By Daypart

1
Quarterly Viewing Trends

• Women 35-54, By Daypart
• Average Minute Audience AMA (000)By Station
  Group Total TV, CDN Conventional Commercial TV,
  CDN Commercial Specialty TV, and CDN Digital TV

2
Quarterly Viewing Trends

• Women 35-54, By Daypart
• Average Minute Audience AMA (000)Total TV

3
Quarterly Viewing Trends Women 35-54, AMA (000),
Total TVAll Day Mo-Su 2a-2a
Source BBM Canada broadcast quarters
4
Quarterly Viewing Trends Women 35-54, AMA (000),
Total TVPrime Time Mo-Su 7p-11p
Source BBM Canada broadcast quarters
5
Quarterly Viewing Trends

• Women 35-54, By Daypart
• Average Minute Audience AMA (000)CDN
  Conventional Commercial TV

6
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Conventional Commercial TV,All Day Mo-Su
2a-2a
Source BBM Canada broadcast quarters
7
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Conventional Commercial TV,Prime Time Mo-Su
7p-11p
Source BBM Canada broadcast quarters
8
Quarterly Viewing Trends

• Women 35-54, By Daypart
• Average Minute Audience AMA (000)CDN
  Commercial Specialty TV

9
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Commercial Specialty TV, All Day Mo-Su 2a-2a
Source BBM Canada broadcast quarters
10
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Commercial Specialty TV, Prime Time Mo-Su
7p-11p
Source BBM Canada broadcast quarters
11
Quarterly Viewing Trends

• Women 35-54, By Daypart
• Average Minute Audience AMA (000)CDN Digital
  TV

12
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Digital TV, All Day Mo-Su 2a-2a
Source BBM Canada broadcast quarters
13
Quarterly Viewing Trends Women 35-54, AMA (000),
CDN Digital TV, Prime Time Mo-Su 7p-11p
Source BBM Canada broadcast quarters