Cultural Capital

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Cultural Capital

• Prestige, knowledge, education, information,
  science, religion, and the arts are valorized
• Cultural capital seems natural
• Ads reinforce the distribution of cultural capital

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High Brow

• Associated with old world Europe, classical
  art, opera, museums, symphony
• Ads tend to be sophisticated, luxurious, complex
• Ads dont mention cost of product dignified.

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Middle Brow

• Neither high nor low contradictory and compound
• May reference some high cultural codes, but may
  do so with a sense of irony
• Often nods to the cost of product or economic
  factors

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Low Brow

• Little, if any, aesthetic or artistic qualities
• Practical information, functional, facts bodily
  functions, getting dirty, and base activities
• Usually mentions the cost blatantly

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