BusinessPowerTools

1
BusinessPowerToolsA Positive Force in Business

• You have 20 minutes (maybe just 5 or 10) to
  establish why you are here, why you, and what you
  can do with an investors money.
• Most investors are middle aged and use reading
  glasses keep the text large, use charts
  images. If you want video, call my friend
  Richard Crawford www.oneproductionsweb.com

• Date
• Your Name
• Title
• Email

• Weve used several typefaces to remind you to
  customize your look.
• Remember to delete all of these greenish text
  comments.

2
Business Model / Overview

• What we DO (in simple terms)
• Goal is to quickly generate investor interest
• Reference past milestones (if relevant)
• Present business overview as an opportunity

3
Value Proposition

• 67 of businesses are sued by former employees
  average lawsuit 250,000
• Describe pain in the market
• Present case study or scenario of market problem
  or need
• Others have not addressed xxxQuickly mention why
  other products and services have not adequately
  solved the pain
• Introduce your compelling solution
• How you make money

4
Company solution / products

• Our solution key features of product or
  service (use visuals when appropriate)
• Cost savings/customer
• No acronyms keep it simple!
• Why customers need/must buy your product/service?

5
Market Opportunity / Drivers

• Top down and bottom-up market estimateshow many
  feel pain?
• Boat Owners over 50 20
• Market drivers Fuel prices gt4/gal
• How will you reach your target customers and how
  much will it cost to acquire them

6
Marketing Channels / Partners

• Describe sales, distribution or marketing
  channels execution strategy and typical sales
  cycle
• Highlight any exclusive or unique channels or
  partners
• Identify key strategic partners or alliances

7
Demand / Revenue Model
This slide quantifies the previous slide -- Show
them what this business can do..
[phone] 2011 Units 574 2,500 12,500 Rev
enue 574 25,000 125,000 COGS 138 12,000 50,
000 Expenses 775 8,000 32,000 Gross
Margin (339) 5,000 43,000
8
Competitive Position

• Show your market position / perception relative
  to direct and indirect competitors.
• Adjust the axes yellow to position your
  company/product/service most favorably

Your Company Here
Competitor 1
Competitor 2
Quality/Compatibility
Competitor 3
Competitor 4
Competitor 6
Competitor 5
Value/Scalability
9
Advantages / Barriers to Entry

• Advantages should be sustainable
• Patents, exclusive channels or contracts, high
  transaction costs, RD
• If the market opportunity is so big, what
  prevents others from quickly entering your market

10
Management Team

• Bob Jones, CEOFormerly with abc, xyz xxx
• John Smith, CTOFormerly with abc, xyz xxx
• Janet Johnson, CFOFormerly with abc, xyz xxx
  
• Janet Johnson, VP MarketingFormerly with abc,
  xyz xxx
• To Be Hired, COOManage the xxx process

11
Directors Advisors

• Directors
• Bob Jones, CEO, Company
• Bbb
• Ccc
• Advisors
• Aaa
• Bbb
• Ccc

12
xx.x million
You may just want to think these through but not
include them in your presentation--use the next
slide instead..

• Xxx shares of common stock
• 12.5 Note paid over 5 years (cumulative
  interest)
• convert upon first institutional round gt500K _at_
  same valuation
• warrants to purchase 1 of outstanding shares _at_
  .50/share
• Principal 20 APR repaid first from 10 of
  revenue
• 20 APR paid as equity _at_ .50/share

13
Use of Funds/ XX.X Million

• Hire team
• Complete product
• Secure key customers
• Launch
• Roll-Out

Launch
3 Key Customers
Alpha Test
Complete Team
Funding Month A Month B
Month C
14
Possible Liquidity Scenarios
You may just want to think these through but not
include them in your presentation.

• Valuation xxx _at_ 1x Revenue
• Valuation xxx _at_ 2x Revenue
• Valuation xxx _at_ 1x Profit
• Valuation xxx _at_ 2x Profit
• Acquisition by abc, Inc., xyz, Inc.
• IPO in Date

15
Summary

• Describe funding needs and use of funds
• Exit Strategy potential value based upon recent
  comparable acquisition or IPO
• Company flexible, scalable, unique

16
BusinessPowerToolsA Positive Force in Business

• Your Name
• phone
• Email

• Always finish with your contact info leave
  this slide up through the QA session.
• Even if you are interrupted before you can
  complete your presentation, click ahead to keep
  this slide in place as a back-drop/billboard
  during discussion.