Audio Description and Audio Subtitles

1
Audio Description and Audio Subtitles
Regional Meeting for Central and Eastern Europe
organized by International eAccessibility in
Television Broadcasting in Central and Eastern
Europe (HRT Academy, Zagreb, Croatia) 3-4
December 2013)

• Pilar Orero,
• Universitat Autònoma de Barcelona
• Pilar.Orero_at_uab.cat

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Languages

• Monolingual countries
• Bilingual countries
• Large languages
• Small languages

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Dubbing/Subtitling/Voice-over
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In Europe
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Languages and solutions

• Subtitling
• Dubbing
• Voice-over
• English

• Subtitling
• SDH
• Audio Description
• Audio subtitling
• Clean audio
• Slow reproduction

6
Costs

• Traditional workflow vs accessibility as part of
  the production
• Use of technologies
• Sharing and translating
• Time may be saved by a rational workflow

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Time

• Real life accessibility
• SDH has now become an issue of quality

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Quantity vs Quality

• First is the issue of quantity
• Then the issue of quality
• It is important to understand the process and the
  technology before lobbying for 100 quantity

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Conclusions and Recommendations

• Different traditions
• Different language size
• Different policies
• Different working flows
• Plenty of technologies to come to the rescue
• Quantity vs quality?

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Conclusions and Recommendations

• Understand different working flows
• Use and adapt existing technologies
• Share and translate contents
• Understand different qualities
• Raise awareness

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Approaches

• Accessibility as a costly burden
• Accessibility as a language policy
• Accessibility as a positive identity marker
• Accessibility as a shared public/private
• Accessibility as a business opportunity
• Accessibility for a EU project

12

• Thank you
• Pilar.Orero_at_uab.cat
• Universitat Autònoma de Barcelona, Spain