Facebook Basics

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Facebook Basics

• Understand the best practices behind making your
  Facebook presence a useful marketing tool.
• Different types of pages
• Basics of submitting a quality Facebook post
• Importance of images and photo albums

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Webinar

• Please Mute your Lines
• Ask Questions through Question tool

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VA-1

• What VA-1, 2013
• When November 18-20
• Where Hampton Roads Convention Center
• Host Hotel Embassy Suites Hotel
• www.VATC.org/VA1

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VTC Digital Marketing

• Dave Neudeck
• Digital Marketing Director
• dneudeck_at_virginia.org
• Mary Bishop
• Digital Marketing Manager
• mbishop_at_virginia.org
• Robin Mamunes
• Digital Marketing Content Coordinator
• rmamunes_at_virginia.org

Casey Higgins Digital Marketing Content
Specialist chiggins_at_virginia.org Tom
Kirk Multimedia Specialist tkirk_at_virginia.org
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Facebook in 2013
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Facebook Basics

• Research
• Know Your Audience
• Observe Your Competitors
• Learn from the Best
• Find Messages that Work

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Facebook Basics

• Have a Purpose Message
• Who are you? Why should I care?
• Sharing Trip Ideas
• Responding to Questions
• Deals and Exclusive Offers
• Community Participation

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Facebook Basics

• Time
• Time to Prepare Posts
• Time to Monitor Feedback
• Time to Test
• 2 to 3 hours a week for small business
• 20 hours for larger DMO

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Facebook Basics

• Calendar of Ideas
• and Image Bank
• One to Two months worth of posts
• Posts based on High Quality Images
• Supporting Content on Website

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Facebook Basics

• Set Goals
• Be Realistic
• See What Others are Achieving
• Engagement Metrics

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Facebook Basics

• Measure Test
• Learn Facebook Insights
• Test Messages Often

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CASEY

• Facebook Page Types

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Dave

• Facebook Page Setup

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Casey

• Facebook Post Dos

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Dave

• Facebook Post Examples

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Dave

• Facebook Images/Albums

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Scoring a Facebook Post

• NOTE This is VTC internal use only. This is
  not an industry standard. For comparison purposes
  only.
• 0.50 per Like
• 1 per Comment
• 3 per Share
• 5 Click Through

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Likes 1862
Comments 58
Shares 324
Clicks 1275
Value 8,336.00
Reach 58688
per reach 0.14
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Likes 2986
Comments 54
Shares 370
Clicks 6078
Value 33,047.00
Reach 273024
per reach 0.12
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Likes 819
Comments 14
Shares 161
Clicks 46
Value 1,136.50
Reach 35184
per reach 0.03
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Likes 6208
Comments 187
Shares 784
Clicks 8838
Value 49,833
Reach 539648
per reach 0.09
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Boost!
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Advertising on Facebook

• Set an annual budget
• Monitor your posts for about 2 hours
• Boost or Promote your best posts!
• Monitor to make sure results are holding.
• Pause Promotion if results are not good
• Add more if results are great

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Questions

• Dave NeudeckDigital Marketing Director
  dneudeck_at_virginia.org
• Casey Higgins
• Digital Marketing Content Specialistchiggins_at_vir
  ginia.org