Meeting Introductions

1
SANREM Publicity
Kirk Neal, Virginia Tech
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Editor/Communications Specialist Kirk Neal

• Responsibilities
• The Communications Specialist will be responsible
  for implementing a communications strategy that
  targets the scientific community, international
  community and the general public
• Develop and maintain electronic communication
  linkages to all SANREM CRSP institutions and
  partners
• Coordinate technical development of the SANREM
  knowledge management system
• Maintain the SANREM CRSP web site
• Produce and edit annual reports, brochures,
  newsletters, news releases and other publications

3
To support our mission of communicating positive
impact of SANREM around the world

• The SANREM image
• Impact oriented
• Innovative research
• Participatory

4
SANREM Communications

• Compile information on projects and other SA
  NRM items of interest
• Contact SA NRM professionals for information

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Disseminate via
Electronic

• The Website

Email News
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and Other Materials
Brochures
Research Brief
Journals, magazines
7
Our Audiences

• Your college community or organization
• U.S. Congress
• General public
• International organizations

• USAID
• SANREM Peers
• Host country media
• Host country governments and scientists (SA NRM
  practitioners)

8
Tell Stories

• Success Stories
• Case Studies
• First Person
• Before and After
• Photo and Caption

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What information do I need

• What was the problem?
• What did your research show?
• What did you learn?
• What did your intervention do?
• What were the results? The impact?

Anecdotes

• How can we show the local people and their
  involvement/interactions?
• What unusual happened?
• Anecdotes make it more fun to read

10
Photos How to take, what format

• Take pictures of someone doing something
• Dont center everything!
• Send in jpeg files
• Dont send photos in a Word document or
  PowerPoint file
• Use medium or high resolution setting on digital
  cameras-- 300 dpi for print

Not so useful, for our purposes
Much better
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USAID Branding
Use their new logo
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Disseminate, disseminate

• Use SANREM materialshand them out!
• Contact us if you need information
• All information is on our website in pdf form for
  you to print

Use the SANREM logo
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The most important thing . . .

• Just send us stuff! Even if its only an idea.

kirkneal_at_vt.edu
Web site http//www.oired.vt.edu/sanremcrsp