Five Media Principles

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Five Media Principles
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Media messages are constructions.
Messages are representations of social realities.
Media have unique language, forms, and symbol
systems.
Different people respond to the same message
differently.
Messages are produced with social, political,
historic, economic and aesthetic purposes.
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• Media messages are constructions.
• Notice placement, font size, word choice

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• Messages are representations of social realities.
  
• Each is a picture of a world.
• Does it represent your reality?

5

• Different people respond to the same message
  differently.
• What will your response depend on?

6

• Messages are produced with social, political,
  historic, economic, and aesthetic purposes.
• What is the purpose of this media?

7

• Media have unique language, forms and symbol
  systems.
• The type of message determines the form,
  language, symbols, and images used.