How can pipeline companies communicate better with the public?

1

• How can pipeline companies communicate better
  with the public?
• Gweneyette Broussard
• Shell Pipeline Company LP

2

• Improving communications requires an
  understanding of
• The people and communities who live and work
  along the pipeline system
• How they wish to receive important safety
  information
• When they are most receptive to receiving safety
  information

3

• Improving communications requires an
  understanding of
• When they are most receptive to receiving safety
  information
• What delivery methods are most effective in
  reaching numerous and diverse populations

4

• Improving communications with communities
  results from pipeline companies
• taking the time to reach out
• actively listening to concerns
• sharing perspectives
• building understanding

5

• Federal/State regulations, the industrys
  recommended practice (API RP 1162) and learnings
  from previous public awareness campaigns have led
  the hazardous liquid pipeline industry to
• Develop more detailed and specific public
  awareness programs
• Broaden stakeholder audiences
• Revamp messages and frequencies

6

• Revise of brochures, letters and materials
• Each stakeholder audience with specific messages
  (Baseline and Supplemental)
• Specific stakeholder subcategories
• Focus group feedback
• Design special campaigns

7

• Utilize risk factors to ascertain need for
  Supplemental enhancements
• Develop Supplemental program assessment
  requirements and process
• Develop API Survey Program to assist in the
  evaluation of program effectiveness

8

• Increase participation in targeted stakeholder
  conferences, open houses and community events
• Increase use of media (newspaper, magazine,
  community newsletters, radio and television)

9

• Distribute safety materials to stakeholders
• API Guideline for Property Development
• Common Ground Alliance Best
• Practices 3.0
• NSFM Pipeline Emergencies Training Course

10

• Questions?