Chapter 8 Sales and Catering Applications

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Chapter 8Sales and Catering Applications
Managing Technology in the Hospitality
Industry Fourth Edition (469T or 469)
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Competencies for Sales and Catering Applications

1. Identify characteristics of guestroom and
   function room sales that affect the design and
   operation of hotel sales software.
2. Identify the types of data, files, and reports
   used in the operation of a hotel sales office.
3. Identify characteristics of revenue management in
   hotel operations that affect the design and
   operation of hotel sales software.
4. Describe the features and functions of software
   designed for off-premises catering operations.

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Guestroom and Function Room Sales
Guestroom sales   Guestroom control book
  Bookings/cancellations   Revenue
management strategies   Booking evaluator
Function room sales Function book
  Function space   Function
planning   Banquet event order
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Common Sales Files
  Trace files   Account files   Master card
files   Account manager files
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Group Room Sales Information
 
  Business already on the books   Group
booking pace   Unbooked business likely to
return   Booking lead time   Displacement of
transient business
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Revenue Management Software Benefits
Continual monitoring Consistency
Information availability Performance
tracking
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Catering Software Files
Ingredient file Recipe file Menu
item file Proposal/contract file
Inventory file