How M

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How MS Helps the Middle Years Customer
Claire Hughes Company Nutritionist
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Plan A Doing the Right Thing
Health
Fair partner
Waste
Raw materials
Climate change

• Providing healthier foods
• Making labelling simple
• Encouraging healthier lifestyles

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Plan A providing healthier foods

• Eat Well maintain at 30 of foods
• Front of pack labelling
• Till point trial removal of sweets and
  confectionery
• Natural colours childrens sweets and cakes
• Salt reach FSA targets by 2010
• Omega 3 (salmon) all fresh farmed salmon
• Natural Enrichment opportunities in plants and
  protein
• Nutritional enrichment functional product offer

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Plan A encouraging healthier lifestyles

• Healthy Eating Advisors nutrition training for
  all our food store team
• Health Campaigns for employees and customers
• Diet and Health Information making it
  accessible
• Lifestyle Information helping our employees

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Typical MS Customer

• Woman 55years plus
• Interested in health
• Influenced by whats in the media
• Health concerns
• Weight management
• Diabetes
• Cholesterol
• Heart disease
• Allergy

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Healthier food - reformulation
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Weight management helping customers to diet

• Calorie controlled
• Less than 3 fat
• Portion controlled
• Meals, lunches and desserts

• Weight Watchers Points on back of pack

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Helping consumers eat a healthier diet

• Combine traffic lights and GDA
• Introduced January 2007

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Signposting healthy choices

• Balanced diet approach
• Strict nutrition criteria
• Across all foods sandwiches to healthier
  snacks
• Works in hospitality
• Positive influence on consumers behaviour

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Understanding of beneficial nutrients/claims
Understanding varies need clear claims and
messaging to help communicate benefits
Good for bone health Good for those with
high cholesterol Provides slower-burning
energy
Calcium Cholesterol lowering Fibre and wholegrain
Cholesterol lowering Fibre wholegrain
Fibre and wholegrain Probiotic Omega 3
Something that helps digestion Helps your
memory
Soya Immune health Beta Glucen
For someone with lactose intolerance
only? Not sure how you can help immune system
None had heard of it
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Functional Range adding beneficial ingredients

Functional Ingredient Claims/Amount Products
Omega 3 Heart health Source (at least 30mg per 100g to 3g in one salmon fillet Eggs, milk, salmon, fruit juice
Pro/pre biotics Digestive health Smoothies, yogurts, shot drinks, juice, cereal bars
Soya Cholesterol lowering At least 5g per serving Smoothies, cereal bar
Oat beta-glucan Cholesterol lowering 0.75g per serving Cereal bar, juice, smoothies
Calcium vitamin D For Bones At least 15 RDA Smoothies, juice, water
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Support - magazine

• Health pages in customer and employee magazine
• Magazine recipes and recipe cards display
  nutrition information

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Support - website

• Online Ask the Nutritionist
• Allergy Lists
• Unpacked product nutrition information
• Fact sheets

www.marksandspencer.com/health
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Future considerations for an aging population

• Legibility
• Single households on increase - more individual
  portions
• EU Health Claims Legislation new
  products/innovations, what can we say??
• Store layout, accessibility
• Technology