Menu Engineering

1
Menu Engineering
Oguz Benice Bilkent UniversitySchool of Tourism
Hotel Management
2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
popularity
WINNERS OR STARS
RUNNERS OR PLOWHORSES
Milano ?
8.33
profit
3.69
LOSERS OR DOGS
SLEEPERS OR PUZZLES
11
popularity
RUNNERS OR PLOWHORSES
WINNERS OR STARS
10.17
Milano
Vegeterian ?
8.33
profit
3.69
4.50
LOSERS OR DOGS
SLEEPERS OR PUZZLES
12
popularity
Vegeterian
12.43
WINNERS OR STARS
RUNNERS OR PLOWHORSES
10.17
Milano
8.33
profit
3.69
4.50
2.40
Roma ?
LOSERS OR DOGS
SLEEPERS OR PUZZLES
13
popularity
Vegeterian
12.43
RUNNERS OR PLOWHORSES
WINNERS OR STARS
10.17
Milano
8.33
profit
3.69
4.50
6.00
2.40
6.21
Roma
Firenze ?
LOSERS OR DOGS
SLEEPERS OR PUZZLES
14
popularity
Vegeterian
12.43
WINNERS OR STARS
RUNNERS OR PLOWHORSES
10.17
Milano
8.33
profit
3.69
4.50
6.00
2.80
2.40
Firenze
4.24
6.21
Roma
LOSERS OR DOGS
SLEEPERS OR PUZZLES
15
Action Plan
MENU ANALYSIS

• Winners or Stars (high profit and high
  popularity) don't touch this item or increase a
  little bit the price.
• Runners or Plowhorses (low profit and high
  popularity) increase the price or decrease cost
  (reduce portion size, decrease food quality)
  except for signature items.
• Sleepers or Puzzles (high profit and low
  popularity) decrease the price, change the name
  for attractiveness, change the recipe, relocate
  on the menu or promote this item.
• Losers or Dogs (low profit and low popularity)
  abandon this item, increase the price to make it
  a sleeper, or reduce the price to make it a
  runner.?

16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
Menu Engineering (20 pts) Graph (10 pts) Action
Plan (20 pts)
29
Menu Engineering (20 pts) Graph (10 pts) Action
Plan (20 pts)