How to Create a Successful Content Marketing Plan with Kenny Goodman

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Kenny Goodman - Find The Edge
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Creating a Successful Content Marketing Plan
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Spontaneity is Sexy but Planning Gives Your
Strategy a Backbone
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Being Well Planned Allows You To Sit Back Be
More Spontaneous
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Plan as Much as Possible
Blogging
Tweeting
Releasing Research Papers
Podcasting
Etc
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Have a Watertight Strategy and Know Your Desired
Outcome
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Plan The Following
Resources?
Time Budget?
Desired Outcome?
Exactly How You Will Measure Success?
How Often You Will Assess Your Goals?
Who Will Create The Content?
How Will Social Media Tie in?
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At the very least, you're likely to need columns
for
The name of the content
What event it will target
Who will create/edit it
When the completion deadline will be
Its publication date
Any keywords to be included
Which category/topic it will fit into
Its length
A call to action
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Colour Code Based on Category
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Share with Team
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Add all Major Events Festivals from Christmas
to Valentines Day to Bank Holidays
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Whats Going to be Big in The World Over Next 12
Months
Football World Cup?
Winter Olympics?
Any Non-Sporting Events?
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Look Closer to Your Own Industry or Niche
Major Events or Conferences
Events that Affect Your Niche Like Annual Budget?
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What About Your Own Company
Any Special Anniversaries 5 Years Running?
New Product Releases?
Updates?
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Mix Your Content UP Provide Variety
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Use different Channels Mediums
Podcasts
Video
Webinars
Ebooks
Guides
White Papers
Case Studies
Live Blogs
Google Hangouts
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Have a Routine For Your Social Media
When You Post Content on Your Blog Where will You
Broadcast The Link?
How Much Time Per Day Will You Spend on Facebook?
Twitter? Linkedin?
One Big News Story Per Day
Audience Questions/Interaction
Influencer Engagement
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Be Current
Tie in Current Events in Your Posts if You Can
Be Prepared to Break Routine
Be Prepared to Evolve Your Plan
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Kenny Goodman - Find The Edge