5 Tips for Influencer Marketing Success

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5 Tips for Influencer Marketing Success
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Do due diligence
These fees are typically correlated with how many
followers influencers have, but in many cases,
brands are paying for access to audiences that
are inflated by fake followers. In some cases,
the amount of fake followers are significant.
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Get Comfortable Relinquishing Control
Authenticity is critical in influencer marketing
and brands should ecognize that the influencers
they work with will generally have a better
understanding than they do about what will
resonate with their followers.
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Dont Expect Overnight Results
These fees are typically correlated with how many
followers influencers have, but in many cases,
brands are paying for access to audiences that
are inflated by fake followers. In some cases,
the amount of fake followers are significant.
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Establish Goals and Execute Accordingly
Different brands want different things out of
influencer marketing and it is important for
brands to formally define goals when developing
an influencer marketing strategy. After all,
these will determine how influencer marketing
campaigns should be executed.
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Build Long-Term Relationships
Understanding that influencer marketing wont
deliver lasting success overnight, brands should
build their influencer marketing activities
around the idea that their relationships with
influencers are more likely to bear fruit if
theyre long-term relationships.
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