Tips For Creating A Law Firm Content Marketing Strategy

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Tips For Creating A Law Firm Content Marketing
Strategy
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Identify Goals Which You Want To Achieve Through
The Strategy
Most professionals start publishing material
without thinking about whether it will be helpful
in meeting their objectives or not. Ask important
questions to yourself to identify your goals. Do
you want to attract more clients? If yes, then
are you targeting people in a specific
geographical area? For instance, lets assume you
are a divorce attorney who specializes in
litigation cases and has offices spread across
Florida. Then all the text and other informative
material must be built around Florida divorce
laws and related topics. You may craft a really
interesting piece on community property division
during legal separations but it will be of no use
because Florida does not follow the principle for
dividing a divorcing couples assets. Set clear
goals like the number of leads you want to
generate during a defined time period.
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Law Firm Internet Marketing
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Create Client Profiles To Define Your Audience

• Ask any lawyer, do they know their target
  audience or not. They will answer in the
  affirmative and when you ask them incisive
  questions about potential clients, they will be
  left confused. You cannot expect the material to
  resonate with your audience unless you have an
  extensive idea about them. Marketers create ideal
  buyer personas which are fictional
  representations of the perfect customer. Legal
  marketers create client profiles so that they can
  craft a suitable promotional strategy. In order
  to create your ideal client persona, you will
  need to identify the industry they belong to
  apart from their job titles and responsibilities.
  You must also know the pain points experienced by
  the person and his/her expectation from a legal
  advisor. It will also be pertinent to know the
  clients goals in his/her professional and
  personal life.

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Define Key Performance Indicators To Measure Your
Success

• Once you have created the client profile and
  identified your goal, you will start creating the
  material. However, have you considered how will
  you know whether your law firm marketing agency
  strategy is proving to be effective or not. It is
  essential to define Key Performance Indicators
  (KPIs) for measuring your success. For instance,
  you embark on the strategy to improve the brand
  awareness of your agency. Now, you will need to
  identify the metrics which will help you
  understand in quantifiable terms whether the plan
  is working or not. You will have to use analytics
  to count the views of website blogs and the time
  spent by visitors on the interface

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Create Versatile Material By Including All
Content Types

• For most people, content marketing is only about
  creating and publishing text-based material. The
  written matter may not be the best way to reach
  out to potential clients always. The nature of
  your audience along with current trends must be
  considered while planning your content. The
  consumption of videos is increasing every year.
  More often than not people are interested in
  watching a clip rather than reading a detailed
  article. It will be sensible if you create short
  videos and post them across various digital
  platforms.

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