Pinterest Shares Tips on How to Interact with 'Inspired Shoppers' and Improve Sales

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Pinterest Shares Tips on How to Interact with
'Inspired Shoppers' and Improve Sales
Synclarity Digital Pvt LTD
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Pinterest is an excellent forum for DIY projects,
recipes, accessories, fashion and much more to
search and save inspiration. When it was first
released in March 2010, Pinterest was described
as a "curation device," in which users were able
to "pin" the photos and information they wanted
to save. It's grown to be a lot more than that
today! Pinterest can be a Marketing Tool for
online retailers. Users are more likely to buy
things they'll find on Pinterest than any other
social networks. 
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• This is largely because Pinterest users are
  proactively searching for items to buy, rather
  than just scrolling through a tube.
• With most retail stores closed and shopping
  choices limited, people turn to Pinterest-a place
  to get creative ideas and try new items to
  purchase.
• In addition, Pinterest has seen high traffic
  rates in recent weeks, with more people searching
  for related items to fit their home office,
  entertain their kids and take care of themselves
  despite COVID-19 lockdowns. 

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• In fact, Pinterest can be a substitute for your
  local shopping mall in one way-but one with far
  more choices and products more precisely tailored
  to your interests.
• For retailers responding to drastic shifts in
  consumer spending, e-commerce has become more
  important than ever.
• Pinterest published a new study this week on the
  actions of Pinterest users, and how it relates to
  the purchasing process.
• In fact, Pinterest says 83 per cent of weekly
  Pinners made a purchase more frequently from a
  Pin-based brand and engaged Pinners shop and are
  eager to try new things. 

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• With recent developments like its authentication
  program and streamlined uploads of catalogues,
  Pinterest can be a critical opportunity for
  retailers to aggressively seek to reduce their
  losses.
• Perhaps all of the foot traffic and resulting
  purchases will not be replaced, but most
  consumers are still searching for products and
  based on those figures, successful Pinners are
  certainly ready to buy.
• Pinterest is hosting a webinar on April 7th at 11
  am PDT to help retailers get the most out of
  their efforts on the platform, so register for
  this webinar if you're trying to get a clear
  understanding of where the platform could fit in
  with your marketing strategy. 

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Check out the below infographic!
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