Recruiting Prep Training

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Recruiting Prep Training November 9th, 2005
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Todays Agenda Interview Preparation

• Kellogg Marketing Interview Process
• What Interviewers look for
• What to Expect
• Recruiting Process - On and Off-campus
• Kellogg Marketing Resources
• Mentors, 2nd Years, Alums, Professors
• Marketing Interview Guides
• Outside Marketing Resources
• Other MBA Program Guides
• Company Research Websites
• Industry Newsletters and Websites
• Job Juice Cards
• Next Steps/How to Prepare
• Interview Team Formation
• Frameworks
• Fit and Marketing Questions

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Kellogg Marketing Interview Process What
Interviewers Look For

• Quantitative skills
• Creativity or creative problem-solving ability
• Teamwork experience
• Leadership abilities experience
• Communication skills
• Strategic Thinking
• Passion for both the function and the industry
• Interest in and knowledge about the company
• Long term interest in company location

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Kellogg Marketing Interview Process What To
Expect

• Getting to know you questions
• Tell me about yourself/Walk me through your
  resume
• Strengths Weaknesses
• Accomplishments Failures
• Behavioral/Situational-based questions(use STAR
  Situation, Task, Action, Result)
• Tell me about a time you
• led a group through a challenging experience
• had to work with a lot of data
• did something creative
• what would you do if
• Marketing Case questions
• Identify a brand that you feel is marketed well.
  Why is it marketed well?
• What's your favorite new product launch of the
  last year?
• Should Company X launch Product A?

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Kellogg Marketing Interview Process Recruiting
Process - On-Campus

• Resume book
• Review and revise your resume if necessary
  (already done)
• Closed lists and cover letters
• Choosing companies be focused but cast a net
  wide enough
• Start your cover letters early before the break
• Some companies will have drop dates as early as
  mid-December check the bid system
• Leverage your mentors for feedback
• Speak to last years interns
• Prepare different resumes for different functions
• Dont stress!
• Open lists
• Become familiar with the bidding system
• Check historical bids
• Check all rounds to choose companies
• Devise a bidding strategy
• Upload resumes and cover letters
• Bid away

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Kellogg Marketing Interview Process Recruiting
Process - Off-Campus

• Developing your network
• Professional contacts
• Kellogg alumni
• 2nd-years
• Online resources
• Professors
• Marketing events later in Winter Quarter
• Kellogg Career Network
• CMC and the Resume Referral Program

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Kellogg Marketing Interview PreparationInternal
Resources

• Mentors, 2nd Years, Alums, Professors
• Marketing Club Interview Guide (Sample questions
  and cases)
• Company Interview Guides
• Kraft/Nabisco SCJ
• Academic Primers
• Advertising Primer
• Marketing Primer
• Merck Academic Series
• Marketing Workshops
• Marketing You-niversity
• Marketing 4Ps Event Series
• Marketing Beyond Brand Workshops
• Marketing Club Shadow Day Program
• Students follow marketing managers around for a
  day at companies in their hometown during the
  Winter break

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Outside Marketing Resources Other MBA Program
Guides

• Wharton Marketing Club
• http//morris.wharton.upenn.edu/mktgclub/StuCaree
  r.shtml
• Duke Marketing Club
• http//mbaa.fuqua.duke.edu/mktgclub/interview.htm
  l
• Columbia Marketing Club
• http//www0.gsb.columbia.edu/students/organizatio
  ns/mac/

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Outside Marketing ResourcesCompany Research
Resources

• Company Research Websites
• The Vault - www.vault.com
• Wetfeet - www.wetfeetpress.com
• Hoover www.hoovers.com
• Industry Newsletters
• AdWeek www.adweek.com
• AdCritic - www.adcritic.com
• AdAge www.adage.com
• Brand Week www.brandweek.com
• FMI Food Marketing Institute www.fmi.org
• GMA Grocery Manufacturers of America
  www.gmabrands.com
• Marketing A PRIMEDIA Property -
  www.marketingclick.com
• MediaWeek www.mediaweek.com
• Technology Marketing - www.technologymarketing.com
  
• Job Search Websites
• Careers in Marketing www.careers-in-marketing.com
  
• MBA Jungle Go to career, industry guides,
  marketing www.mbajungle.com

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External Marketing Interview Prep Guides Job
Juice Cards

• Jobjuice are Theme Cards with powerful business
  concepts, frameworks and interview tips to help
  you crack cases, and personal fit questions
• They emphasize extreme PRACTICALITY and
  EFFICIENCY in interview preparation
• If interested in ordering, the Marketing Club
  will
• Send a survey to collect names of those
  interested
• Conduct Office hours to collect MONEY to get a
  volume discount

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Kellogg Marketing Recruiting Process Next
Steps/How to Prepare

• Build your matrix
• Form interview teams and start practicing right
  after break
• Review frameworks
• Do and share your company research!
• Prepare for Fit and Marketing Questions - Work on
  your stories
• STAR method
• Situation, Task, Action Result
• Have two or three examples for each skill
• Make sure your stories dont sound canned
• Dont stress!

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QUESTIONS?
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• Contact Us

Sharad Bhargava Career Technology sbhargava2006_at_
kellogg.northwestern.edu   Amanda Carol Special
Events acarol2006_at_kellogg.northwestern.edu Eben
Gillette Academics Volunteer bgergely2005_at_kellog
g.northwestern.edu Shruti Goenka Professional
Development jennyfernandez2005_at_kellogg.northwester
n.edu Emily Raman Corporate Relations
Treasurer hliew2005_at_kellogg.northwestern.edu
  Agatha Ritter Professional Development tprather2
005_at_kellogg.northwestern.edu