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The Euro Mediterranean Management Approach 6.
Sustainable development and the Global Compact
program
Walter Baets, PhD, HDR Associate Dean for
Research MBA Director Professor Complexity ,
Knowledge and Innovation Euromed Marseille
Ecole de Management
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Euromeds Management Approachour specificity
Individual

• Personal development
• Emotional development
• Leadership
• Making a difference
• Self motivation
• Joy
• Involvement
• Responsibility
• Respect

• Quantitative approaches
• Control/performance
• Management by
• objectives
• Models
• Financial orientation
• Short term efficiency
• Production management

Mechanistic management approach
Personal Development (Learner centered)
Interior
Exterior

• Dynamic system behavior
• Management in complexity
• Management in diversity
• Knowledge management
• Community of practices
• Ecological management
• Ethics in management
• Social corporate responsibility
• Sustainable development
• The networked economy
• Emergence, innovation

Holistic management approach
Euro- Mediterranean beliefs, values
culture (identity)

• Historic legitimacy
• Diversity
• Sociology
• Humanism
• Relativism
• Complexity
• Social responsibility
• Euro-Mediterranean
• (long term perspective)
• Sustainable development

Collective/Networked
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What is a classical definition of sustainable
development?
Traditional domain of political economy (ethics
and economy/management)
Time dimension
Social/Society
Economy
Space dimension
interdependencies
Environment
development seeking to meet the needs of the
present generation without compromising the
ability of future generations to meet their own
needs
Governance issue
Source Bruntland report (1987)
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The researchers dilemma
Researchers prior and ongoing exposure to, and
socialization into, intellectual, social and
political traditions, mores, norms and values
Researchers code of ethics
Researchers philosophy concerning human behavior
Researchers epistemology
Researcher Research problem
Research context Research strategy
Subsequent findings and its validity
The impact of the unforeseen (opportunity
or threat)
Researchers understanding of the
political context
Researchers resource constraints
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Choices
Long term versus short term Holism versus
reductionism Responsible management
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Economic dilemma/paradox
Zero-sum society (Thurow, Club of
Rome) or Dynamic emergent eco-system (Biology
of business complexity theory) the latter
allows sustainable development
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Sustainable/responsible development
Economic theory needs a longer term and holistic
perspective Environmental issues (waste
management, pollution, water, etc.) Issues
related to a fair society (chances, distribution,
etc.) Issues related to interpersonal relations
(respect,,etc.) Health care management (WHO
concerns) Educational issues But also respect
for ourselves Personal development Spiritual
dimension Continuous learning Healthy life
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Some technical issues

• Private/Public Initiative
• NGO/International Organisations
• Using the Euromedian diagnostic for
• Sustainable performance (Cassandra),
• interview a manager, and analyse
• the data of a top 250 company.

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The thermometer makes sick
 The present representation of wealth, and the
counter productive use of money, reinforces the
problems that confront our societies  Report on
the new factors of richness, for the Secretary of
State for Economic Solidarity (France) Other
value indexes physical capital natural
capital human capital
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UNDP Index of human development
Demographic issues Health care Water Inegality in
birth related health issues Risks (natural,
industrial, etc.) Crisis Technological
development Education Economic development
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Other indices or initiatives
http//www.beyond-gdp.eu www.ethicalmarkets.com
www.globalreporting.org www.cse-net.org
www.footprintnetwork.org http//www.vigeo.com ww
w.commonpurpose.org
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Diversity and sustainability are epistemological
choices
Complex, dynamic, emergent Planning and control
are impossible The observer makes the
observed Constructivist, holistic Diversity,
multi-interpretable Sustainable horizon
Static and mechanic There exists a truth out
there Subject/object division Rational/reductionis
t One best curriculum The same for all A la
recherche of that truth
To lay down the path in walking (Antonio Machado)
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MSc in NGO Management and Good
Governance Specializing courses 6 out of the
following

• Financial project management (non profit
  orientation)
• Sustainable development and social
  responsibility
• Humanitarian project management Crisis
  management
• Peace keeping
• Health for social and personal development
• Finance for entrepreneurship and local
  development
• Education and learning for development
• Good governance in a diverse reality
• Operational logistics management
• The quantum interpretation of business
• from rational to non rational forms
• of knowledge

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Core course on Complexity Examples of
International Seminars

• Ethics and globalisation
• Business ethics
• The humanitarian and development industry
• Beyond sustainable development
• Health care management
• The healthy organisation
• Corporate Social Responsibility
• The biology of business

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Examples of Pro-Acts Humanitarian

• Sustainable energy project in Morocco
• Health and education project in Benin
• Educational project in Senegal
• Rally in Morocco with the aim to distribute
  school
• material
• Humanitarian mission (health) in Byelorussia
• (with other schools)
• Equity commerce equitable en France

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We appreciate your leadership and welcome
your participation in what has become a rapidly
growing movement to underpin global markets with
universal principles on human rights, labor
standards, environmental sustainability and
anti-corruption practices
Georg Kell, Executive Head Global Compact Office
of the Secretary-General of the UN
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The Global Compact Label on diplomas A world
premiere A pilot project
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• Educational example
• the Euro-Arab Management School
• E-Gurukul University

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The fundamentals of management development
Skills
Activities
Personal development
Applications Cases
Concepts
Theory
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Beyond tolerance Higher education a haven for
intercultural dialogue and sustainable
development ?
IAU Conference Sao Paolo, 2004
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Pedagogical metaphors

• Transfer metaphor
• Shaping metaphor
• Traveling metaphor
• Growing metaphor

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The elements of the EAMS approach
The political and institutional
context Pedagogical principle (traveling/growing
metaphor) Content and delivery The role of the
tutor (diversity) A holistic (project driven)
management education
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The Hybrid Business School Developing
knowledge management through management
learning Walter Baets and Gert Van der Linden,
Prentice Hall, 2000 Corporate Virtual
Universities A matrix of knowledge and learning
for the new digital dawn Walter Baets and Gert
Van der Linden, Kluwer Academic,2003 Complexity,
organisations and learning a quantum interpretati
on of management Walter Baets, Routledge,
forthcoming 2006