PICTORIAL STEREOTYPES

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PICTORIAL STEREOTYPES IN THE MEDIA
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A pictorial stereotype is an image that conveys
misinformed perceptions that have the weight of
established facts.
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DOMINANT CULTURE Dominant cultures are often not
designated by having the most members, but by
having the most economic and political influence
over an entire society. They can also have
individuals as members that cross ethnic, racial,
gender and other lines.
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MEDIA COVERAGE AND PREJUDICIAL THINKING Few
practicing journalists are from diverse cultural
groups. Only 5.8 of all media personalities
identify themselves as a member of a culture
other than the dominant Anglo one.
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AFRICAN-AMERICAN RACIAL STEREOTYPES
Although African Americans are more fairly
represented in the media today, the most common
pictures still relate to crime, sports, and
entertainment.
Since the early days of the slave trade,
pictorial stereotypes have been used to maintain
the dominant cultures power.
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FEMALE STEREOTYPES
Despite social progress for women in the 1960s
and beyond, media stereotypes of women in news,
entertainment and advertising context constantly
remind viewers of societys male-dominated view.
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SEXISM IN ADVERTISING
Images in magazine ads and television commercials
show women as sexual objects to attract the
attention of potential customers.
The objectification of men as sexual beings is
also becoming increasingly common in advertising.
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GAY LESBIAN STEREOTYPES
Gays and lesbians are one of the few groups that
can still be discriminated against legally.
The nations leading gay rights group, The Gay
Lesbian Alliance Against Defamation (GLAAD),
asked the studio heads behind Sacha Baron Cohens
movie Bruno to add a tolerance message at the end
of the film. GLAAD activists fear the Golden
Globe-winning stars stereotypes of gays in the
film go too far. The group insists that Cohen
uses every negative depiction of homosexuals in
his portrayal of the materialistic Austrian
fashion journalist Bruno. A statement from the
studios press office reads, Bruno uses
provocative comedy to powerfully shed light on
the absurdity of many kinds of intolerance and
ignorance, including homophobia.
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NATIVE AMERICAN STEREOTYPES
Portrayed as bloodthirsty savages, alcoholic
indigents, romantic princesses, and silent but
wise sidekicks, Native Americans have long been a
staple of paperback, movie and television
stereotypes.
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OTHER PICTORIAL STEREOTYPES IN THE MEDIA