University of Washington Bothell

1
University of Washington Bothell
Students
Presented by Cindy Fong Yan Yan Liang Wilhelmina
Koopman Stefenie Tollefsen Mary Tran
2
Objective

• To interview current UW Bothell students, get
  their insights, and increase awareness based on
  our findings

3
Research Methodology

• Focus group
• Day Evening Students
• Age Range 23-53 years old
• Two Business, one CSS, one IAS
• Discussion Guide on Four Assessments Awareness,
  Perception, Communication Audit,
  Consideration/Credibility

4
Research Methodology

• Surveys
• 29 responses via E-mail
• Age Range 21-45 years old
• Undergraduate Master Program -Business Students
• Survey Questions based on same Four Assessments

5
Day/Evening Students

• Day
• Believe course offerings geared toward evening
  students
• Wants more amenities on campus
• Evening
• Believe course offerings geared toward day
  students
• Guest speakers scheduled mainly during the day
• Advisors are not available for evening students
• Prefers old location of campus

6
Research Findings

• Awareness
• Positive
• Location, student parking, reputation of UWS
• Class size, high-tech facility
• Negative
• 2nd choice to UWS, limited course offerings
• Lack of social facilities, lack of internal
  communication

7
Quotes About Awareness

• The other appealing thing is parking parking is
  heaven here.
• I have buddies that go to the Seattle campus and
  they say they got an 80 parking pass. He didnt
  consider it a pass, he considered it the right to
  hunt and park.
• Not pleased that UWB students cannot take
  advantage of IMA other UWS services we are
  paying the same tuition, we should be allowed to
  take advantage of these perks.

8
Research Findings

• Perception
• Positive
• Extension of UWS, dedicated faculty, not just a
  student ID
• Friendly environment, quality education
• Negative
• 2nd tier school image, attachment to Cascadia CC
• Catered to evening students, less intensive
  workload

9
Research Findings

• Communication Audit
• Positive
• CC advisors, friendly advising staff
• Website, E-mail distribution lists
• Negative
• Advising staff difficult to consult with,
  not-up-to-date website
• Workshops not well communicated

10
Research Findings

• Consideration/Credibility
• Positive
• Approachable personable professors
• Credible professors (w/PhDs work experiences)
• Negative
• UWB degree cannot stand alone, not as credible as
  UWS
• Lack of UWB awareness, students response to
  their education

11
Quotes

• Professors here, they actually teach. If they
  look at you eyeball to eyeball and if you are not
  getting it, they present it in another way.
• I had concerns with attending this school
  because I thought it wouldnt be rigorously
  challenging for me...it turns out I am very
  satisfied here and with the professors here.
• UWB is just a wanna be 1 school.

12
How did you hear about UW Bothell?

• UW Seattle advising office had a very negative
  response with UWB.

13
Recommendations

• Maintain connection with University of Washington
  Seattle
• Inform advising staff at UWS and community
  colleges
• -An option, not a 2nd-choice option
• -Inform students before application process

14
Recommendations

• Advertise
• -Offered programs
• -High-tech facility, small class sizes, parking
• -Community centers
• Sell UWB merchandise at all University Bookstores
• Direct mailing of class schedules
• Update website regularly

15
Questions????