EERE Web Coordinators Meeting

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EERE Web Coordinators Meeting

• August 7, 2008

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Agenda

• Welcome and Round Table (All) 15 min
• Blog Policy Update (Drew) 5 min
• Social Media Tool Widgets (NREL/Drew) 10 min
• EERE Redesign (GTI) 10 min
• EERE Catalog Update (Scott) 15 min
• Questions/Discussion
• Next Meeting

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Round Table (15 mins)

• Input from the program web coordinators

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Blog Policy Update

• Program feedback
• Next steps

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Social Media Tool Widgets

• Who
• What
• Where
• When
• Why

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Widgets Who

• Blogs, Facebook, iGoogle
• Weather, horoscopes, games, . . .
• Federal agencies
• EPA
• CDC

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Widgets What

• A widget brings content from one site to another.
• A widget is anything that can be embedded within
  a page of HTML, i.e. a Web page. A widget adds
  some content to that page that is not static.
  (Wikipedia)

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Widgets What
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Widgets Where

• Create code so your dynamic content is placed on
  other sites and blogs
• Update content here so visitors there will see
  it.

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Widgets When

• May be useful as one element of a comprehensive
  campaign
• EPA Environmental Tips
• CDC Flu Vaccinations

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Widgets Why

• New trend people are expecting our content to
  show up on their personal sites (iGoogle)
• Expand reach, and reach people where they are
• Blogs, Facebook pages, etc.
• Example EPAs Environmental Tip was seen 363,000
  times in Junemore than any page on epa.gov
  (other than home page)
• Drive viewers to your site
• Viral marketing is possible (if your message is
  compelling).

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Update on Redesign Janis Akins
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Inventory Reorganization Activity

• Define two key segments of EERE Web site
• Program sites
• Customer sites
• Volume of material
• Method of categorizing inventory to reduce
• Move some assets to Technical Reference site
• How Implement?

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Two Key EERE Web Site Segments

• 1. Business-end Program Sites
• Planning, management, budget, analysis
  information
• Policies, initiatives, major breakthroughs,
  doing business with
• 2. Customer-end Consumer Site
• Research results (technology), applications
  information
• How does it work? Where do I find it? What does
  it do? How can I integrate it? How can I get
  information?

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Volume of EERE Web Material
Top 500 results many not on EERE site, out of
date, not what customers seek
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Method of Categorizing Information

• Inventory all documents
• Kind of information?
• Vintage?
• Relevance?
• Who would want the information?
• Move some assets to Technical Reference site

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How Implement?

• Develop guidance/guidelines
• Prepare and submit comprehensive listings for
  Program Managers review
• Excel spreadsheet with radio button to select
  options
• Enhance coding for key words and add more
  tags/coding to further improve search results

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Update on the Catalog Scott Minos
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Questions/Discussion
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Next Meeting

• September 11, 2008
• 100 pm
• GH-035