Lecture Twelve

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Lecture Twelve

• Ian Harris
• Entrepreneurial Champion

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The ?

• Lecture Aim to be added

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Lecture Objectives

• To be added

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Content

• To be added

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The Concepts of eMarketing in a Nutshell
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The Concepts of eMarketing in a Nutshell
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The Concepts of eMarketing in a Nutshell
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The Concepts of eMarketing in a Nutshell
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Summary of Learning Outcomes

• To be added

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Assessment Question

• With the information and references provided in
  this lecture and encompassing further research
  please answer one of the following
• A. If you have yourself purchased from a Website.
  Please explain in your own words what you
  particularly liked and did not like about the
  experience. Also, explain what you felt were the
  advantages and disadvantages of shopping online
  compared with a physical shopping experience?
• B. If you have never purchased online then please
  select 3 Websites with shopping facilities and
  compare and contrast their individual purchasing
  facilities (you can do most of this without
  actually purchasing anything)

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References and Useful URLs

• Boston Consulting Group, March 2000, pp 15-22
• http//www.about.com/
• http//www.greengrocer.com.au/
• http//www.landsend.com/
• http//www.petsmart.com/
• http//www.sitepoint.com/
• http//www.sony.com/
• Further Useful References (all available by
  searching on Amazon.co.uk)
• Bergman, Dr Thomas P 2002, The Essential Guide to
  Web Strategy for Entrepreneurs, Prentice Hall
• Drapkin, Michael et al 2001, Three Clicks Away
  Advice from the Trenches of eCommerce, John Wiley
  and Sons
• Inc (ISBN 0471396826)
• Ince, Darrel 2003, Developing Distributed and
  E-Commerce Applications (2nd ed), Pearson /
  Addison Wesley
• Lewis, Michael 2003, Ecommerce Strategies and
  Technologies, John Wiley and Sons Inc (ISBN
  047121843X)
• Salter, Brian Langford-Wood, Naomi 2000,
  Ecommerce Without Tears, Prentice Hall (ISBN
  0130897329)
• Shaw, Jack 1999, Surviving the Digital Jungle
  What Every Executive Needs to Know about
  Ecommerce
• Ebusiness, Electronic Commerce Strategies (ISBN
  0966489039)

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Glossary of Terms

• Please refer to the following references to help
  you understand
• IT terms used throughout all of the lectures
• http//www.marketingterms.com/ (Internet
  Marketing Dictionary and Acronyms)
• http//www.xetg.com/articles/search_engine_secrets
  /glossary.shtml (Xtreme eMarketing Techniques and
• Guide)
• http//www.activemarketingtips.com/amthome/dict.ht
  m (Essential Tips for Marketing Success)
• http//www.atwebo.com/glossary.htm (_at_WEBO
  eMarketing Glossary)
• http//www.matisse.net/files/glossary.html
  (General IT Glossary of Terms)
• http//www.animatedsoftware.com/statglos/statglos.
  htm (Internet Glossary of Statistical Terms)
• http//www.weihenstephan.de/schlind/genglos.html
  (A Hypermedia Glossary of Genetic Terms)
• http//www.webopedia.com/ (The only online
  dictionary and search engine you need for
  computer and
• Internet technology)
• http//www.grantasticdesigns.com/glossary.html
  (Glossary of Graphic Design and Web Page Design
• Terms)
• http//www.walthowe.com/glossary/ (Glossary of
  Internet Terms)
• http//www.wwli.com/translation/netglos/glossary/g
  lossary.html (Internet Terms)
• http//www.sharpened.net/glossary/index.php
  (Glossary of Computer and Internet Terms).
• http//www.lib.berkeley.edu/TeachingLib/Guides/Int
  ernet/Glossary.html (Glossary of Internet and Web