Kein Folientitel

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USINE 5th Framework Programme Innovation
USINE
University Start-up of International Ent
repreneurs
EuroConsult Research Education

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The USINE consortium

• EuroConsult / Uni Bonn - Coordinator
• University of Bielefeld
• Universidad Politécnica de Valencia
• Ecole Polytechnique, Palaiseau
• European Business Innovation Centre Navarra
• Dimotech - High Tech Start-Up Companies LTD
• University of Strathclyde
• University of Warsaw

USINE
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Co-ordination by EuroConsult ResearchEducation

• Profile
• founded in 1991 by NRW Ministry of Education,
  Science and Research (pilot project)
• located within the international centre of Bonn
  University
• To add up to the activities of Universities
  technology transfer units (EU consulting)
• Taking part in the regional Europa Kompetenz
  network concerning EU RTD programmes in NRW

USINE
EuroConsult Research Education

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Co-ordination by EuroConsult ResearchEducation

• Our services
• individual advice for tenderers in NRW
• general information on EU RTD framework
  programmes
• Consulting in EU RTD programmes Human Potential
  (HP) International Cooperation
  (INCO) Innovation
• Project co-ordination (NEICO, USINE)

USINE
EuroConsult Research Education

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The competitive situation

• Europes economy in competitive disadvantage as
  compared to Asia and US
• deficit in high technology development and
  implementation
• desire to push technology transfer
• regional desire to strengthen labour market

USINE
EuroConsult Research Education

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Common goals of economic growth policies

• provide new potentials for economic growth and
  international competitiveness
• exploit university research, particularly in the
  field of High-Technolgoy, and private initiatives
• support the creation of new technology-based
  enterprises

USINE
EuroConsult Research Education

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Taking actions - the incubation approach

• Provide an enterprise-friendly infrastructure,
  i.e.
• easy-to-hire low cost office rooms
• easy access to internet and telecommunications
  services
• provide small grants and / or free advice for
  starting up business
• Create a start-up friendly atmosphere
• promotional activities for start-ups / business
  parks
• collaboration with financial partners

USINE
EuroConsult Research Education

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The standard approach of incubation and its
problems
Incubator
University
Spin-offs
Market
products
sell
services
EuroConsult Research Education

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Bielefeld What are the obstacles perceived ?
USINE

• insufficient economic knowledge
• missing personal skills
• unknown market potential
• high financial risks
• lack of capital
• unawareness of value of intellectual property

EuroConsult Research Education

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What does USINE offer to enhance the situation?

• personalised coaching and individual advice
• training sessions on entrepreneurial knowledge,
  marketing and internationalisation
• market test by selling
• risk reduction by insurance
• network of potential strategic and financial
  partners

USINE
EuroConsult Research Education

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The new approach via pre-incubation
University
Pre-Incubator
Human resources
IP
EuroConsult Research Education

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Bielefeld concept of pre-incubation

• Experts from Bielefelds pre-incubator Mr.
  Joseph Steffens Ms. Annette Traude
• presentation today in USINE session The
  Bielefeld concept of pre-incubation including
  case studies 14.00h-14.30h
• available during poster session 15.00h-15.30h

USINE
EuroConsult Research Education

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Transferring the Bielefeld approach
regional context
Bielefeld pre-incubator
EuroConsult Research Education

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The status of implementation at Valencia

• Legal entity about to enter existence, Partnering
  structures Programa Ideas, CTT, ICDE external
  BIC Valencia
• Training courses and mentorship programmes
  successfully tested
• Public relation measures launched
• Cells of Opportunity (CoO) Concept
• MENTOR business plan software tool
• currently more than 10 promising projects

USINE
EuroConsult Research Education

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The status of implementation at Valencia
USINE

• Find a suitable combination of entrepreneurial
  team, business opportunity and ressources
• Pre-incubate until maturity of three backlogs
  (pre-incubation usually when business idea lacks
  maturity)
• Develop sound business plan
• Constitution

EuroConsult Research Education

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Valencia pre-incubator Programa IDEAS

• Director of Programa IDEAS José Luis Alonso
  González
• presentation today in USINE session The new
  pre-incubator at the Universidad Politécnica de
  Valencia 14.30h-15.00h
• available during poster session 15.00h-15.30h

USINE
EuroConsult Research Education

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The status of implementation at Paris

• Government and defense related entity
• extremely high-tech orientated
• Creation of legal entity X-CREATION as SA
• Starting capital of 250.000 KF
• Close adaptation of Bielefeld model outline
  (funding scheme, insurance, coaching)
• co-operation programme with HEC for training
  classes and joint entrepreneurial projects

USINE
EuroConsult Research Education

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The status of implementation at Paris - 2

• Two differences from Bielefeld approach
• co-operation programme with HEC for training
  classes and joint entrepreneurial projects
• Breakdown of entrepreneurial programme in
  multiple steps, location of pre-incubator closer
  to University 1-awareness raising and initial
  training 2-pre-incubation of c.c.
  project 3-reception in incubators 4-passage to
  business parks 5-industrial and commercial launch

USINE
EuroConsult Research Education

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The status of implementation at Paris 2
USINE
Centre for
Centre for
Pre-incubator
-
-
Entreprises
Entreprises
Market
Market
Incubator
Incubator
Industry
EuroConsult Research Education

XTEC
XTEC
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Supporting the pre-incubation process
EuroConsult Research Education

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Monitoring and Evaluation

• Continuous monitoring by external experts,
  project team and Strathclyde University
• Regular exchange during project meetings
• Evaluation and monitoring manual constructed by
  Strathclyde and LTIC
• Auto-assessment of strategic fit of
  pre-incubators
• Monitoring on how the services offered met the
  entrepreneurs needs
• Analysis of results considering cultural
  differences

USINE
EuroConsult Research Education

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The results of monitoring and evaluation

• Ensuring quality of transfer and implementation
• Identification of best practice scheme for
  pre-incubation to be transferred to any
  region Presentation today, 15.30h-16.00h Mr.
  Charles Broadfoot (LTIC)
• Validation of key issues for consideration in the
  spin-off process Presentation in Working group 3
  (Friday) Dr. Maragaret Sheen (UStrat)

USINE
EuroConsult Research Education

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Success by pre-incubation - AMMMA AG, Bielefeld

• Future founder meets Professor of economy at
  Bielefeld University. Discover joint potential of
  teaching and informatics skills
• 1995 Foundation IIT GmbH
• 1996 Foundation Profit Centercontinuous
  development and market test of two products -
  virtual academy and knowledge intranet
  application
• Feb. 2000 foundation of joint stock company, 10
  persons (SPIN-OFF)
• 25 employees projected for 2005

Young joint stock company, main market is
knowledge management ande-learning
EuroConsult Research Education

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What was the pre-incubators contribution to
success?

• The entire idea and the resulting enterprise were
  generated and further developed by memebers of
  the University
• Close link to Bielefeld University provides large
  basis for research, high Human Potential
  beneficial for future product development
• possibility to try out the viability and
  marketability of new product ideas, facilitated
  market test by selling
• no burden of accountancy during the beginners
  years, coaching and advice to avoid
  entrepreneurial pitfalls

EuroConsult Research Education

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Internationalisation aspects

• Diverging legal frameworks taxation import /
  export sales restrictions
• Cultural aspects (prominent examples) Nissan
  Pajero in Spain? Womens magazines in Khabul? A
  whisky still in Bahrein?
• Logistics
• Business organisation

USINE
EuroConsult Research Education

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The future beyond USINE

• Further consolidation of new pre-incubators
• Pursuit of entrepreneurial activity in exisiting
  projects
• Follow-up of developments
• Internationalisation of target group
• Support transfer to further institutions
• Retain links between USINE project team and
  newcomers via virtual networks e.g. USN

USINE
EuroConsult Research Education

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USINE Contact Point
For any more questions, you are welcome to visit
our homepage www.usine.uni-bonn.de You may as
well phone, fax or e-mail our office Birgit
Wirsing Phone [phone] Fax
49-228-731982 e-mail wirsing_at_uni-bonn.de
USINE
EuroConsult Research Education

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THE END
USINE
Thank you !
EuroConsult Research Education

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Structure and tasks for the USINE International
Pre-Incubator Management Board
EuroConsult
Paris
Strathclyde
P.R. USINE co-ordination business relations
marketing training
Definition of high-tech start-ups
PIM 1 chairman 8 members
Navarra
Warsaw
market analysis
IPR issues
preside
nominate
Dimotech
Obrecht
business management
Valencia
Bielefeld
Chairman
networking fund raising
p.i. expertise consultancy
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Actions of the International Pre-Incubator
Management Board
publications on behalf of USINE, general P.R.
internal affairs
questions, davice, monitoring, feedback
PIM 1 chairman 8 members

• Decision on business
• co-operation
• Consultancy for
• other pre-incubators

EU dissemination expert audience
organise, execute, present
internationaldisseminationconference
external relations
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USINE Consultancy and support

• Three external advisors
• Charles Broadfoot, University Business advisor,
  LTIC
• Carlos Seaton Moore, PhD, socio-director 3es
  consulting
• Prof. emerit. J.J. Obrecht, Université de
  Strasbourg
• Internal support (knowledge transfer)
• BIC Navarra - management and market research
• University of Bielefeld - p.i. implementation
  scheme
• Dimotech - internationalisation aspects

USINE
EuroConsult Research Education

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IIT GmbH - the Bielefeld model of pre-incubation

• 1995 - Foundation of IIT as private limited
  company
• campus -related legal framework for pre-incubator
• pilot project of the Ministry of Economy,
  Technology and Energy (80 funding), sponsored by
  two local savings banks
• today, most prominent instrument of Technology
  Transfer at Bielefeld University
• Dual System of entrepreneur qualification
• market test by selling under cover of IIT plc and
  insurance
• personalised training courses

EuroConsult Research Education