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President and CEO Report

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Founded Hall of Fame and National Awards for Tourism Excellence ... George Petsikas, Director, Government and Industry Affairs, Air Transat ... – PowerPoint PPT presentation

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Title: President and CEO Report


1
President and CEO Report
Randy Williams President and CEO Presentation
to the Annual General Meeting of the Tourism
Industry Association of Canada November 2, 2009
2
TIAC Achievements 2002-2009
  • From staff of four to a strong team of 16 people.
  • Strong revenues and secure financial reserves.
  • Rebranded with respected, recognizable trademark.
  • Founded Hall of Fame and National Awards for
    Tourism Excellence
  • Rebranded TIACs conference Canadas Tourism
    Leadership Summit
  • Tourism Week National, united and cohesive.

3
TIAC Achievements 2002-2009
  • Boards governance and election policies.
  • Grown membership from 200 to more than 400 full
    members and 6000 affiliates.
  • Building strong links with
  • Travel and Tourism Research Association,
  • Destination Management Association of Canada,
  • Canadian Sport Tourism Alliance,
  • Provincial and Territorial Tourism Industry
    Associations,
  • Biosphere Reserves Association of Canada,
  • Duty Free Association of Canada and
  • National Airlines Council of Canada.

4
Effective Lobbying Efforts
  • TIAC has compellingly lobbied for
  • Western Hemisphere Travel Initiative,
  • Marine Liability Act
  • Open Skies agreement with the European Union
  • Visitor Rebate Program
  • CTC marketing investment
  • Parks Canada funding
  • airport rent reduction and ATSC reductions
  • Smart Border Agreement
  • Investments in land border infrastructure
  • China ADS Tour Operator Guidelines

5
TIACs Enhanced Value
  • TIACs value and capacity to serve the industry
    has been enhanced
  • Financial security and resources solidified
  • Credibility with governments at all three levels.

6
Global State of the Industry
  • Global financial crisis in Fall 2008 created
    significant challenges for the global travel and
    tourism industry this year.
  • UNWTO initially predicted 0 to - 2 growth this
    year.
  • Those numbers revised downwards in June, now
    predicting worldwide declines of -6 to -8.
  • Canada projected to be -3.5

7
Tourism and the Economic Downturn
  • Fall in the economy would exacerbate the
    competitiveness issues.
  • Tourism is a part of the solution A way to
    stimulate the economy.

8
Budget 2009Important Gains for Tourism
  • Jan. 27 Federal Budget included more than 800
    million in tourism-related funding, including
  • 40 million over two years to the CTC
  • 100 million for marquee festivals
  • 150 million for Canadas national parks system
  • 407 million for improvements to passenger rail
    service
  • Funding of projects which will assist in the
    development of vital tourism infrastructure
  • These investments will help address many of
    tourism issues, but there is still more to do!

9
Making Tourism Growth Happen What Comes Next
  • To achieve growth in these trying times, we need
    to address following issues
  • Airlift and Aviation Costs
  • Approved Destination Status
  • Borders, WHTI and new traveler identification
  • GST/HST Rebate for Visitors
  • Sustainable Tourism

10
Canadian Sustainable Tourism Advisory Council
(CSTAC)
  • Through the CSTAC, the industry is working on a
    national certification program for sustainable
    businesses.
  • This system will allow us to market to the
    growing numbers of discerning, ethically-minded
    green travelers who want to lessen their
    footprint.

11
Governments are vital shareholders in tourism
  • Government oversees regulation in key areas for
    tourism Borders, transportation infrastructure,
    visa process, etc.
  • Federal and provincial governments own and
    operate important tourism products.
  • National and Provincial Parks, museums,
    historical areas, and marquee events are
    essential elements of Canadas tourism success.
  • By the same token, public sector cannot be
    successful without private industry confidence
    and investment in a vibrant tourism economy.
  • Public and Private sectors need to collaborate
    and nurture this symbiotic relationship if we are
    to thrive.

12
Roundtable with PM Top Level Commitment to
Growth Strategy
  • PM Harper The next step is to improve the
    coordination of our efforts and better sell
    Canada as a tourist destination for both domestic
    and international visitors.

13
Federal Growth Strategy
  • An integrated and rational approach to promoting
    growth in the sector through vital investments
  • This initiative is a top priority for the
    Minister of State for Small Business and Tourism,
    Diane Ablonczy
  • June 4 meeting with Prime Minister Stephen Harper
    Commitment to the growth strategy.

14
Collaboration is the key
  • Public and Private stakeholders need to work
    together.
  • Both sectors need to respect the value of their
    partnership.

15
Tip of the Cap
16
Bulldog Awards
  • The Bulldog Awards recognize people not in the
    advocacy business who exhibit the tenacity of
    their canine namesake in their advocacy efforts,
    and loyalty to our industrys cause. They are
    truly TIACs best friends.

17
2009 Bulldog Award Recipients
  • George Petsikas, Director, Government and
    Industry Affairs, Air Transat
  • For his exceptional work with the NACC on
    aviation issues.
  • Gary Clarke, Frontenac Arch Biosphere Reserve
  • For his contributions to CSTAC and his continued
    work on sustainable tourism

18
Thank You!
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