Title: STATE OF THE EUROPEAN
1STATE OF THE EUROPEAN AIRLINE INDUSTRY Ulrich
Schulte-Strathaus Secretary General ECAC
TRIENNIAL SESSION 8 July 2003
2Current Membership
30 Major European Airlines across Europe
3State of the European Airline Industry
- Not only is it not Business as Usual, it is not
the usual business model - Instead, it is an entirely new world ahead for
us, and we need new approaches to our business .
. . Both from inside our companies and industry,
and from the stakeholders outside our industry
4State of the European Airline Industry
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DISMAL
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HORRID
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AWFUL
5The Worldwide Economic Downturn is in its Third
Year
6State of the European Airline Industry
7State of the European Airline Industry
8State of the European Airline Industry
9State of the European Airline Industry
LIST OF HORRIBLES
Internal
- Costs ? / Revenues ? / Yields ? / Premium
Passengers ? - Capacity ? / Demand ? / New Competition ?
- Complexity ? / Desire Simplicity ? / Perception
of Our Business Model ?
External
- Economic Recession Fear of Gulf War II Gulf
War II SARS - Terrorism/Security Extraordinary Costs
Governments Unwillingness to Assume Financial
Burden Imposed on Airlines - US Government Handouts (grants, subsidies,
reimbursements) not Once, but Twice - Consumer Purchasing Shift Total Internet
Pricing Transparency - Plethora of Low-Fare Carriers Spread of
Low-Fare Offerings Across Europe
Internal External Factors Requirement for
model overhaul. This is not a crisis that will
pass on its own. Self-help, and fundamental
change, are required.
10State of the European Airline Industry
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Economic Recession
11State of the European Airline Industry
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Economic Recession
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Gulf War II
12State of the European Airline Industry
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Economic Recession
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Gulf War II
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Low-Fare Airlines Consumer Purchasing Shift
13State of the European Airline Industry
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Economic Recession
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Gulf War II
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Low-Fare Airlines Consumer Purchasing Shift
SARS
14State of the European Airline Industry
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How do we get out of this industry tailspin?
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15Primary External, Non-Government Developments
Facing European Carriers
Factor No. 1 No frill Carriers
16Growth of No Frill Carrier Capacity in Europe Is
Robust
45 per annum
Weekly Seats (000)
17No Frill Carriers Are Capturing a Rapidly
Growing Share of the European Market
No Frill Carrier ASK Share
No Frill Carriers Share of Total European ASKs
Has Grown 370 Since 1997
18Ryanair Traffic Growth at Brussels Charleroi
Passengers (Millions)
19No Frill Carriers Are Causing the Disappearance
of Premium Traffic at Network Carriers
Proportion of Domestic Revenue from Premium
Passengers -- United Airlines
Note Data from second quarter of each year.
Premium fares include first class, business
class, and unrestricted coach.Source US DOT
DB1A Database
20A Few European Low Fare Airlines Will Develop
Non-Hub-and-Spoke Networks Like Their US
Counterparts Have
Ryanair
EasyJet
Stavsta
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Glasgow
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Stansted
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Shannon
Luton
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Amsterdam
Stansted
Dublin
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Charleroi
?
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Hahn
Orly
?
Geneva
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Bergamo
21No Frills Limits to Growth
- Not only sustainable, but will be a major part of
the market (DoT 25-30 in the US. And in Europe
15 25) - However, explosive growth will be capped
- Increased competitiveness network carriers
- Staff Cost (labour unions)
- Infrastructure and Service Cost (unsustainable
discounts, competition scrutiny and stronger
airport position) - Marketing Cost (minimum reached)
- Harmonisation in EU, leads to less cost
differential (e.g. DBC) - Environmental Concerns
22Primary External, Non-Government Developments
Facing European Carriers
Factor No. 2 Restructured US Carriers
23Restructuring Costs Annual Savings
Duration of Labour Agreement
Labour(annual)
Non-Labour
Pilots US660MGround Workers US620MCabin
Attendants US340M
Work Rule changes and benefits reductions.
Through 12/2008
American
Pilots US1.1BMachinists US349MCabin
Attendants US364M
Substantial pilot/machinist productivity
enhancements. Scope Clause relaxation allows more
RJs. UA allowed to start low cost airline. Large
benefit reductions.
Six years
United
Pilots Machinists US1BCabin Attendants
Substantial productivity/scheduling
enhancements. Scope Clause relaxation allows
more RJs (about 300 to be ordered). 5 pay
deferral due to Iraq War.
Through 12/2008
US Airways
ContinentalDeltaNorthwest
Labor Concessions in Process of Negotiation
24What Are the Structural Changes Airlines Are
Making in Their Business Models?
Major Expense ComponentsPost-Restructuring
Major Expense ComponentsPre-Restructuring
Labor (down 22)
Labor - 42
Aircraft Fleet (down 20)
Aircraft Fleet - 8
Fuel(down 25)
Fuel - 14
25What Are the Structural Changes Airlines Are
Making in Their Business Models?
Pre-Restructuring
Post-Restructuring
Expenses
Expenses
26What Are the Structural Changes Airlines Are
Making in Their Business Models?
YESTERDAY
TODAY
TOMORROW
Distribution
Labour Aircraft Rentals Taxes Fees
Taxes Fees A/C Production/Maintenance
Costs Airport Costs
27Distortions US Specifics post 9/11 and in War
against Terrorism
- Airline Loss Compensation 4.5 Billion
- Cargo Loss Compensation 0.5 Billion
- Federal Credit Instrument (10 Billion)
- Essential Air Services Fund 0.12 Billion
- Security and safety Measures 3 Billion
- Insurance Facility (0.9 Billion)
- Cockpit doors 0.2 Billion
- Security Tax Refund and Waiver Security Fees 2.4
Billion - TOTAL 11.08 Billion SO FAR!!!!
28US Government Handouts
Iraq War Funding (includes May 2003
Reimbursement and Waiver of Security Fees)
Post-9/11 Grant
Loan Guarantee
Total
American
US694M
US465-485M
n/a
US1.159-1.179B
United
US774M
US400-420M
n/a
US1.174-1.194B
US Airways
US900M
US307M
US145-165M
US1.352-1.372B
Delta
US636M
US355-375M
n/a
US911M-1.011B
Northwest
US428M
US250-270M
n/a
US678-698M
Continental
US361M
US210-235M
n/a
US571-596M
US Government handouts permitted US carriers to
continue, at first, and recently restore much
transatlantic capacity in an already
over-crowded market
29US Government Handouts
US Government HandoutsGovernment Assumption
of Some Terrorism-Related Security
CostsAirlines Internal Restructuring
A future transatlantic competitive landscape that
is heavily weighted against European airlines
adding further pressure to the intra-European
problems we face
30State of the European Airline Industry
InternalIssues
ExternalIssues
IndustryIssues
What Needs to Be DoneThe Aviation System must
become coherent
31State of the European Airline Industry
- Internal Issues
- Labour Costs/Productivity
- Aircraft Lease Rate Restructuring
- Technology-Producing Savings
- Distribution
- Airport Check-in
- Meals and Meal Delivery
- Segmentation of Customer Products into Separate
Value Centres
Key Issues
What is the size of the premium that Network
Carriers will be able to earn over Low Cost
Carriers fares, and will that premium be
sufficient to enable the network carriers to
continue their Network Business Models and earn
an adequate return for their shareholders?
32State of the European Airline Industry
Resolution of these issues in dialogue with
stakeholders
- External Issues
- Government-Imposed Tax, Fee and Security-Related
Burdens - Airport Charges
- ATC/Navigation Charges
- Aircraft Lease Rate Issues
33VALUE CHAIN SOLUTIONS AIRPORTS
- For Big Airports effective economic regulations
and checks and balances preventing abuse of
mono/oligopoly positions - For medium/small airports business flexibility
and tailor made solutions - For aid transparent and harmonised rules for
Public involvement in airports EU Guidelines! - In General the need for airports and airlines to
work in partnership and to achieve lowest cost,
maximum efficiency and tailor-made solution!
34THE VALUE CHAIN ATM/ATC
- Single Sky implementation based on clear division
of responsibilities Rulemaking (Agency),
Implementation/service provision (NASPs), Safety
(EASA), Ancillary services (Private). - Effective economic regulations and checks and
balances preventing abuse of mono/oligopoly
positions - For ANSPs business flexibility and tailor made
solutions - In General the need for ANSPs and airlines to
work in partnership and to achieve lowest cost,
maximum efficiency and tailor-made solution!
35State of the European Airline Industry
Resolution of these issues vital and Government
dependent
- External Issues
- Too Much Capacity
- Low Barriers to market entry
- Regulatory complexity
- Barriers to cross-border acquisitions and mergers
36State of the European Airline Industry
InternalIssues
ExternalIssues
IndustryIssues
What Needs to Be DoneA Comprehensive Industry
Oriented Policy
37Conclusion
- We are facing an aviation crisis, not an airline
crisis - It is thus a structural crisis
- AEA airlines are adjusting their business models
- ATC, airports and other service providers must
also become flexible and cost efficient - We must redefine our business relationships
- We need intense dialogue with regulators
ATC/Airports
Airlines
Other service providers