Dissemination: Communication, Public Relations, and Propaganda

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DisseminationCommunication, Public Relations,
andPropaganda

• LeRoy Walser
• flwalser_at_cox.net

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DISSEMINATION

• requirement
• influences
• shows accountability

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DISSEMINATION

• The process of COMMUNICATING information about
  your research to the PUBLIC
• NOT propaganda

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ALL THROUGH THE GRANT PROJECT

• Include dissemination strategies and activities
  from the very beginning
• Link the dissemination activities to
• the statement of need,
• the program delivery,
• evaluation, and
• budget

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NARRATIVE

• Include dissemination narrative in
• your program narrative,
• evaluation plan, and
• budget

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In no way should dissemination be an
afterthought!

• Disseminate information about
• activities
• results
• findings
• successes
• failures
• human interest

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FOLLOW THE GUIDANCE PROVIDED BY YOUR GRANTING
AGENCY

• Use creativity
• Use tools available
• Tailor to fit your project

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TARGET SEVERAL AUDIENCES

• Very local - your own department
• Local - your own college or university
• State
• Regional
• National
• International
• Specific audiences identified by the funding
  agency

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REPORTS

• Document dissemination in quarterly, annual, and
  final reports
• Include both successes and failures
• Use reports and dissemination as a way to pave
  the future for more funding!
• Find out and let others know

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HOW MUCH?

• Rule of thumb - about 10 resources and effort
• Dissemination,
• Public relations
• Communicating about your grant efforts and results

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HOW?

• Presentations at technical meetings
• Articles, briefs, other writings in journals,
  magazines, newsletters
• Press releases (you prepare and let reporters
  edit include photos)
• Add information to a searchable data base
• Produce How To guides
• Produce leaflets and brochures

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HOW?

• Special targeted meetings on campus and off
  campus (use OneNet for videoconferences)
• department - college
• university - high school students
• county - high school teachers
• State - region
• nation - international groups
• professional orgs - civic organizations
• Develop seminars and workshops of peers
• Speakers to provide talks to various community
  and professional organizations

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HOW?

• Build dissemination events into your schedule
• Identify uses for your grant activities to be
  used in other settings
• Communicate your willingness to share
• schools organizations
• adult clubs civic organizations
• scouts university classes
• youth groups academic clubs
• senior citizen programs
• university recruiters
• university career advisors
• Continuing education workshops

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HOW?

• Community discussion groups
• Festivals
• Cultural events
• Conferences
• Face-to-face meetings
• Business leader groups
• Churches

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HOW?

• Develop DVDs, CD-ROMs, video tapes
• Project website
• Add to other websites, department, university,
  professional organization

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HOW CAN ONE NET HELP?

• Videoconference local meetings
• Videoconference statewide meetings
• All Oklahoma colleges and universities
• All Oklahoma technical schools
• High schools/middle schools
• Libraries
• Government offices and agencies

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HOW CAN ONE NET HELP?

• Videoconference national meetings
• Internet 2
• National Lambda Rail
• Project websites
• Discuss with colleagues in other states, other
  countries
• Send results and data to colleagues in other
  states, other countries

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HOW CAN ONE NET HELP?

• Share courses with other institutions
• Share courses with high schools
• Share courses with other countries
• Virtual field trips for students and researchers
• Research sites
• Work sites
• Application sites
• Other states
• Other countries

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WHY?

• Lead to future funding
• Share with colleagues
• Share with the world
• New project ideas
• Recruit into the field
• Represent the field to the public
• Responsible citizenship
• Eliminate reinvention of the wheel
• Increase status - you, university, funder

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REMEMBER

• Practice ethical behavior
• Guard your intellectual property rights
• Do not violate others property rights
• Follow the processes and procedures of your
  organization
• If there is not a policy, help develop one

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DISSEMINATION

• Have fun
• Enjoy
• Share
• Communicate
• Bask in your successes
• Celebrate successes with others
• Educate your communities
• Remember, a success includes
• identifying a failure and providing
• insights for its remediation.