LGE Pride

1
May 14, 2007
Volume 4, Issue 19
op 3 Worldwide
Editor's Notice Starting next week (May 21) the
Top 3 Worldwide will only be sent to LGE
employees outside of Korea. Employees inside
Korea can view the CEO Message section in the
daily Pride LG Newsletter
CEO Message
Increased Productivity Will Make LGE More
Competitive
We need to do something about high labor
costs.We need to double our productivity to
compete in the global market. This means
improving our cost structure compared to
competitors.The way to do this is to
continuously work towards decreasing the number
of people we need on each production line and
then place those new people into new factories,
thus increasing overall productivity. We can
improve our competitiveness even as we increase
pay per person if productivity increases more.
Open Communication with Digital Board (May 3,
2007)
Yong Nam, CEO LG Electronics
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LGE Pride
LGE Climbs 39 Spots on List of Most Innovative
Firms
Business Week announced in its annual ranking of
the Worlds Most Innovative Companies that LG
Electronics climbed 39 spots to be the 49th most
innovative company in the world. In the 2007
rankings, Business Week said that in LGE a new
focus on design and user interface is beginning
to create cachet for the Korean companys phones,
Click to See Article
including the Chocolate and the Shine. LGE will
continue to strengthen this innovation with an
even tighter focus on customer-oriented
innovation. Apple topped the ranking for its
innovative i-Pod and Google and Toyota were No.
2 and 3 respectively.
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LGE Chosen as Top Electronics Company in Australia
LGE announced on May 6 that it was chosen for the
second year in a row as Australias top
electronics company. LGE received the Best
Supplier Award in the recent Electric Retailing
Awards Show, put on by GK, a local
market research firm, and Appliance, a local
industry journal. Being awarded Best Supplier of
the Year for the second year running is a true
testament to our dedicated team, including the
strong network of sales support, marketing and
innovative product development, said Daniel
Shin, head of LGE operations in Australia. The
award is based on a survey of retailers in
Australia and covers a wide variety of topics,
such as sales, product design, customer service,
etc. LGE was also rated as the top brand in five
different product categories PDP TVs, LCD
monitors, home theaters, DVD players, and
microwave ovens. For 2006, LGE had No. 1 market
share in Australia for seven market categories,
including 32 for PDP TVs, 11 for LCD monitors,
12 for DVD players, 28 for home theaters, 27
for microwaves, and 29 for high-end, double-door
refrigerators, 29 for front-loading washers.
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Change Challenge
Waste Elimination Boosts Individual Value
Proposition
A
s employees become specialists in their work
through earning star marks, they will gain a
sense of pride from being part of a world-class
organization of specialists. At the same time,
leaders in the company must change the HR system
so that credit is given to those with great
performance, and compensation is directly linked
to that performance. Then LGE will become a
company that can maximize market value of
employees by quickly realizing individual growth.
Management will be able to realize dramatic
growth for the company in the quickest possible
way because of the great individual value of
employees. This will all result in an LGE in
which people are seen as the top asset. In
regards to this individual value proposition, the
CEO has said, I hope word
spreads to all parts of the world that to find
the best global talent, one should go check out
LG Electronics. Value creation through waste
elimination is the foundation on which these
changes will occur.
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DM Company Open Communication with Pizza!
M
embers of the DM company who work in the HQ
office in Seoul were surprised on April 24 when
their company president, B.B. Hwang, showed up
with drinks and pizza at 830 p.m. He wanted to
say thank you for their efforts, because
employees often stay late in order to
communicate with subsidiaries located throughout
the world. The DM President recently conducted
Open Communication through innovative methods
like the Surprise Pizza Party. During the
event, Mr. Hwang met and talked with employees
and addressed their concerns about staying late
at work. He said,
15,000 !
Lets make a culture of going home on time. I
want all executives and group leaders to leave on
time to set an example for the rest of the
employees. Open Communication can take many
different forms and if operated through
innovative methods, as shown in the DM Company,
it can greatly increase morale as well as
improve communication.
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Ah-Ha !
How many RD employees does LGE have in its 40
RD offices globally?
Published by LG Electronics / Corporate Culture
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