Digital Manipulation

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Digital Manipulation

• Presentation By
• Shane Walterhoefer
• and
• Matthias McCall

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What is Digital Manipulation?

• The altering of an image using computer program
  tools and software to produce a contrived image,
  often generating new meaning.

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Where is DM used?

• Photographs
• Movies
• Advertisements
• Music Videos
• News Stations

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Digital Manipulation Great for Everyone

• Allows people to take better pictures and videos
• Gives People More Creative freedom
• Reduces costs for Companies trying to advertise

• Makes people desire certain products
• Makes images and videos much more interesting and
  visually appealing
• Allows the Impossible to be Possible

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Allows people to take better pictures and videos

• Adjust contrast and color levels
• Rotate and Crop
• Get rid of red-eye
• Remove unwanted objects

Before
After
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Gives People More Creative freedom

• Artists and Photographers are creating things
  that was never possible with the old tools they
  had

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Reduces costs for Companies trying to advertise

• Having the Ideal person represent your product
  or Company
• A company can insert a product into a certain
  place without actually going to that place and
  taking pictures

Actual Billboard Model
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Makes people desire certain products

• Products, and people endorsing those products can
  be adjusted to make them more desirable
• Bikini Model

Digitally Altered
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Makes images and videos much more interesting and
visually appealing

• Images can be created where it catches your
  attention and you want to look at it.
• Mens Journal Picture with Andy Roddick

I can barely figure out how to work the red-eye
tool on my digital camera...whoever did this has
mad skills...maybe Rafael Nadal wants his arms
back? - Andy Roddick
Ottawa
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Allows the Impossible to be Possible

• Certain things can become as real as your
  imagination can believe
• The movie 300 would not have been created without
  it
• Transformers is another movie

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Two Sides to Every Story
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Why is DM a problem?

• Problem 1
• Digital Manipulation misleads the public.
• Problem 2
• It has become too easy to manipulate media.
• Problem 3
• Its ruining the medias reputation.

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Problem 1 - Misleading

• Misleading the public can turn out to serious
  problem.
• American Soldier Case

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Manipulation of models and its effects on
society.
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Problem 2 Medias bad reputation

• Manipulation changes the way people view certain
  things
• OJ Simpson
• Altering visuals can cause a loss of respect

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Problem 3 Easy Manipulation

• The necessary software is all around us.
• Photoshop
• Picnik
• Plus many more
• Can it be stopped?
• No, another program will fill its place
• Test your knowledge

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Discussion

• How do you feel about digital manipulation?
• Has DM had an impact on you or anyone you know?
• Have you ever altered media?
• What rights do artists have to alter their own
  material?
• When should it be considered too much?