1
Terrorists Turn to Web as Base of Operations
headline/ washingtonpost.com/080805
2
Doves Campaign Ads Are Raging Success Because
They Are Aspirationable, But Doable Dr Joyce
Brothers/ Advertising Age article-headline/08.05
Unilever For too long beauty has been defined
by naqrrow, unattainable stereotypes. Its time
to change all that because real beauty comes in
many shapes, sizes, colors, and ages. Dr
Brothers everyday people The disconnect
between the Barby-esque model and the average
woman begins to fade. looks vs beauty
3
global innovation networks vs research in
large monolithic companies Source George
Colony/Forrester Research
4
It used to be that if you tell me what country
youre from, Id tell you if you were rich or
poor. Now I say, Tell me what your profession
is. CK Prahalad
5
Incentives that work Clear/ unequivocal. Huge
consequences. Different from now. Stable (for a
few years). Stand out (1 of 1). Giant aspirations
(B.H.A.G.) Basis for deep dip promotion/s.
6
What Gets Measured/Obsessed About Gets
DoneRoger MillikenRoger EnricoBill
CreechRichard HaassJack WelchDonald
KennedyFreddie Mac/Fannie Mae
7
Don Kennedy/ Stanford from quantity (raw ) to
quality (top 3)
8
P4300. Will you remember it 10/20 years from
now? Will you show it off your kids/grandkids?
9
Benchmarking? Try the Corner Deli or the Local
Hairdresser! Secret Service Hidden Systems
that Deliver Unforgettable Service/John
DiJulius/John Roberts Hair Studio Spa. The
Fantastic Hairdresser/former London hairdresser
Alan Austin-Smith. Zingermans Guide to Giving
Great Service/Zingermans co-founder Ari
Weinzweig/Ann Arbor MI deli/Mission statement
We share the Zingermans experience selling food
that makes you happy, giving service that makes
you smilein passionate pursuit of our mission,
showing love and caring in all our actions to
enrich as many lives as we possibly can. (Dont
you wish your bank or phone company or car dealer
would live byor even vaguely imagine living
bysuch a Credo?)