Aude Pichelin

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Together we can do moreThe Rich Communication
Suite

• Aude Pichelin
• Chair of RCS initiative, Orange
• aude.pichelin_at_Orange-ftgroup.com

IDATE, November 18th, 2009
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Sharing services with our peers is essential

• Interoperability is key for users communications
• Need to offer interoperable enhanced services, as
  we offer today voice, SMS, MMS interoperability
• IMS services have been standardised over IP to
  provide interoperability, authentication, QoS,
  billing, interconnection
• Operators need to rediscuss together to define
  which services to interoperate

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Rich Communication Suite an industry commitment
to define enhanced interoperable services

• The RCS initiative, under GSMA, is the joint
  effort of leading industry playersto speed up
  and facilitate theadoption of applications
  andservices that provide an interoperable,
  convergent,rich communication experiencebased
  on IMS
• 25 of the world's top operators
• Handsets vendors
• Infrastructure vendors
• applications developers

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With RCS, mobile operators can guarantee ease of
use

• operators are first in line to serve the users
  needs from their mobile phonebook
• existing Interoperability among the 4bn members
  of the global mobile community
• simple authentication based on the SIM (no
  login/password)
• leveraging existing mobile user subscription

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RCSBasic Principles
easyto use
an enriched communication experience leveraging
operator main asset communication
fun
to a large community
on a wide range of devices
and interoperable among different telecom
operators
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RCS, an evolution of mobile communication services

• phonebook enhancedwith contact presenceand
  status
• voice calls enriched with multimedia content
• messaging enhanced through a conversational
  experience

RCS is the starting pointfor social interaction
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RCS user experience
presence enabled phonebook is the toolfor new
services
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RCS user experience
a new experiencesharing contentduring a call
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RCS user experience
chat enhancingSMS MMS
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RCS interoperability is achieved via the reuse of
standards!

• RCS is built on a standardised feature set,
  agreed by the industry
• IMS being the technical tool of interoperability
• RCS will continue to leverage standardised
  technology roadmap through HSPA, HSPA and LTE

PRESENCE
PRESENCE
XDMS
IM
IM
XDMS
IMS CORE
IMS CORE
3G ACCESS
3G ACCESS
Operator A
Operator B
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RCS successes and achievements

• 90 companies today in RCS, with a strong
  involvment of the different actors in the
  industry
• Interoperability testing carried out among the
  different RCS members
• RCS Release 1 (mobile devices) and RCS Release 2
  (extension to fixed devices, PCs) have been
  delivered
• RCS devices available and announcements made
  from device vendors for commercial RCS devices

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RCS Go to Market

• RCS Trials announced in different countries for
  2009 and 2010
• France in Q4 2009 among the 3 french operators,
• Finland
• and others to come
• RCS based commercial service launched in Korea
• commercial launches planned for 2010

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where is RCS going over the next few years

• social networking
• always-on lifestyle
• integrated presence and updates
• new user communities
• enterprise users and features
• Home environments and features
• technology platform adaptation
• HSPA
• LTE

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Together we can do more

• RCS has a great Customer Value Proposal enhancing
  User Experience of well-known services
• RCS is seen as a business opportunity by Orange
• Together , we can do more
• Get involved in the RCS project
• Educate and prepare your organisation to RCS
• Set up market trials of RCS in your countries

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togetherwe can do more
thank you