TripClick

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Trip-Click

• Peterborough County Tourism Project

EOWC Digital Summit March 25, 2009 Tammy Sikma,
Manager of GISCounty of Peterborough
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What is Trip-Click?

• An innovative web site that invites visitors to
  explore local culture, conditions, and commerce.

• A new way to attract engage visitors by telling
  stories from all corners of Peterborough County.

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• Why Bother?
• Many terrific local stories are available but too
  often overlooked.

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How Does It Work?

• Web site uses modified Google Maps to create
  custom tours
• Custom tour sites can be explored in the field
  using

• personal GPS units (Global Positioning System),

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How Does It Work?

• Web site uses modified Google Maps to create
  custom tours
• Custom tour sites can be explored in the field
  using

• personal GPS units (Global Positioning System),
• audio recordings, and/or

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(No Transcript)
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How Does It Work?

• Web site uses modified Google Maps to create
  custom tours
• Custom tour sites can be explored in the field
  using

• personal GPS units (Global Positioning System),
• audio recordings, and/or
• printed materials

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Pilot Area

• 0.5km from shores of Trent-Severn Waterway (TSW)
  used because
• Geographically connects Peterborough County
• Higher ratio of boaters with GPS equipment
• Wealth of stories tourist sites along TSW
• Effectively large test area

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Trip-Click in Action
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Trip-Click At A Glance
Select a marker of interest and click Add to
tour to include the point in your personal Tour
Cart.
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Trip-Click At A Glance
When finished adding the points, click My Tour
on the left side of the main page. Like a
shopping cart this page will allow you to review
or remove points before download.
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Role of high-speed

• Site Development
• Web meeting demonstrations
• Updating site
• Refresh time
• Zoom levels
• Use of tour cart
• Download time
• Audio / GPS / text files
• Maintenance of business files
• Twice annual update required

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Project Benefits

• Increase tourism
• Promote local heritage and natural environment
• Promote local economy
• Engage visitors in new ways using emerging
  technologies
• Get more eyeballs focused on the County of
  Peterborough

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Lessons Learned

• Close management of student projects improves
  success
• Value of testing with target market
• Benefits of site statistics
• Importance of external links
• (e.g. www.thekawarthas.net)
• Complexity of modern web sites
• Query options, coding choices

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Next Steps

• Trip-Click functionality to be incorporated into
  single-stop GIS
• Additional points of interest to be collected
  posted
• Mobile accessibity in real-time

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Trip-Click and Cruise

• Pull up a chair, strap on your shoes, hop on your
  bike, or jump in your car. let us tell you
  what makes the County of Peterborough a great
  destination.

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www.Trip-Click.com
Tammy SikmaManager of GIS, County of
Peterborough [phone] ext.
346tsikma_at_county.peterborough.on.ca