Lippincott Library

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Lippincott Library
Entrepreneurial Research
An introduction to library resources
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Session Outline
I. Welcome II. Library Resources Print and
Electronic III. The Business Plan
A. Marketing Plan 1. Demographics
2. Competitors/Customers/Suppliers
B. Financial Plan IV. Sources of Financing V.
Sources of Business Ideas VI. E-Commerce
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Library Resources

• Print
• - Pratts Guide to Venture Capital
• - Small Business Sourcebook

• Electronic
• - CD-ROM
• Simmons Choices III Market Research info
• - Penn Librarys networked databases
• Business Industry, DB Million
  Database,
• Hoover's Online, etc.
• - Penns online catalog - FRANKLIN
• - Websites linked from Lippincotts HP
• Open Small Business Network - American Express
• Peerspectives Edward Lowe
  Foundation

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Library Resources

• LIPPINCOTT HOMEPAGE
• www.library.upenn.edu/lippincott
• Get Help/Ask Us
• Research Guides Subject guides
• Entrepreneurship Small Business
• Advertising Marketing
• Database Search Aids How to search the
  databases

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The Business Plan

• I. Executive Summary
• - overview of problem, market and solution
• II. General Company Description
• - company description, goals and objectives
• III. Products and Services
• - whats being offered and its uniqueness
• IV. Marketing Plan
• - demographics competitors suppliers
• V. Management Plan
• - organizational structure and operation
• VI. Operational Plan
• - methods of production and distribution
• VII. Financial Plan
• - revenue and expense projections

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Creating a Business PlanBusiness Plans Handbook
HD 62.7 B865 (RD) 9 volumes of sample
plans. Do a keyword search in Franklin for
business plan books.Selected Business
WebsitesEntrepreneurship Small Business
Bplans.com Write a Business Plan
Sample Business Plans
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Marketing PlanDEMOGRAPHIC INFORMATIONSourceboo
k of Zip Code Demographics HA 203 S66
(RD) also on CDSimmons Choices III - CDU.S.
Market Trends Forecasts HF 5415.1 U7
(RD)Business Databases Business Industry
and TableBaseEuromonitor's Global Market
Information DatabaseLexis-Nexis American
DemographicsSelected Business WebsitesMarket
Research The Right Site
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Marketing PlanSUPPLIERS, COMPETITORS,
CUSTOMERSThomas Register T12 T6 (RS)
Business Reference Directories Company
Directories Thomas RegisterCorpTech
Explore on CDBusiness DatabasesDB Million
DatabaseHoover's OnlineCorporate Affiliations
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Financial PlanIndustry Norms and Key Business
Ratios (D B) HA 214 D815 (RD) also online
databaseAnnual Statement Studies (RMA) HA
214 R54 (RD) Almanac of Business and
Industrial Financial Ratios HF 5681 R25 T68
(RD)Financial Studies of the Small Business
HD 2346 U5 F55a (RD)
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Sources of FinancingPratts Guide to Venture
Capital Sources HG 65 G75(RD)Gallantes
Venture Capital Private Equity DirectoryHG
4961 V36 (RD) and on CDSelected Business
Websites Venture Capital Entrepreneurship
Small Business U.S. Business Advisor
U.S. Small Business Administration
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Sources of Business IdeasSmall Business
Sourcebook - 2 vols.HD 2346 U5 S66 (RD)Trade
Shows Worldwide T 394 T717 (RD)The Directory
of Business Information Resources HF 54.52 U5
D567 (RD)
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EcommerceBusiness Databases ABI/Inform
Business Industry and TableBase
Business Source Premier Factiva
Ebusinessforum eMarketer Selected
Business Websites E- Commerce

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Good Luck!

• Entrepreneurs