P1247676903CJwco

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Upper Weaver Valley Tourism Network Lucy
Johnson Visitor Economy Development Manager
Crewe Nantwich Visit Chester and Cheshire 6
March 2008
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Activity Update

• Marketing Promotion for Crewe Nantwich
• Chester Cheshire Visitor Guide 2008 national
  distribution
• Going Places distributed across Midlands
  Northwest
• Nantwich Show - Tourist Information is going to
  the Show
• Website updating welcometoupperweavervalley.com
  visitcheshire.com
• Welcome Guide for 2008
• Attendance
• Holiday Travel Show, Manchester Central
• Great Days Out, Bolton
• British Travel Trade Fair, Birmingham

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Activity Update

• Heritage Open Days 11-14 September
• Waterways Cluster
• Visit Chester Cheshire Annual Awards
• Skills Training opportunities with Visit
  Chester Cheshire

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Visit Chester Cheshire and LGR

• Visit Chester and Cheshire as the official
  tourism board for Cheshire and Warrington will be
  seeking to set up a strategic partnership
  approach with the two new councils to discuss how
  we can deliver more effectively activity
  associated with the Visitor Economy
• Aims
• Raise the profile of the importance of the
  Visitor Economy and the benefits to residents as
  well as visitors
• Reducing duplication of effort and achieve
  smarter spending leading to a more effective use
  of public resources
• Better integration of culture, arts and tourism
  related activity leading to greater clarity on
  roles
• Strategic positioning of the Visitor Economy
  within other important portfolios such as
  regeneration, transport and planning
• More effective engagement mechanisms for the
  private sector

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Cheshires Year of Garden 08
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Current Activity

• Gardens of Distinction guide
• Gardens of Cheshire England's Northwest
• Events Calendar
• Cheshire Life Supplement
• discovercheshiregardens.co.uk
• yearofgardens08.com
• Attendance at RHS Tatton with NWDA
• Harrogate Spring Flower Festival
• Southport Flower Show
• Yorkshire Show
• Garden at Crewe Railway Station end of April
• Garden at Sandbach Services June

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Cheshire Year of Gardens Literature
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Cheshire Year of Gardens Events

• Get an overview of wider visitor economy picture
• the environment in which you are operating
• Understand external factors that influence
  business
• past and future trends
• Benchmark your own performance against the rest
  of the sector
• are you doing better or worse?
• Identify opportunities for expansion
• use intelligence to inform important decisions
• Pinpoint areas of weakness that need to be
  addressed
• how can you improve your business to increase
  profit?
• Understand visitor profiles and identify key
  markets
• what is the target audience and how can you
  attract them?

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Community Programme

• Cheshires Year of the Gardens launched with
  Groundwork Cheshire County Council a Community
  Grants Scheme for communities who love gardens
  and gardening and want to contribute to the
  celebration of Cheshires gardens in 2008.
• Received funding
• Nantwich in Bloom/Nantwich Riverside
• Cheshire Landscape Trust Tree Planting
• Audlem in Bloom
• Cheshires Floating Garden Festival
• Haslington Conservation Volunteers
• Malbank Primary School
• Applying
• Warmingham Community
• Englesea Brook Museum
• Grants are between 100 and 1000
• To apply visit www.yearofgardens4u.com
• Last application date 10 April 2008

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Crewe Nantwich in Cheshires Year of Gardens

• A taster of some of our events
• Cheshires Floating Garden Festival Audlem to
  Middlewich along the Shropshire Union Canal 7-15
  June
• Audlem Open Gardens Weekend 21-22 June
• Cholomondeley Fireworks Concert Garden Party
  19 July
• Something Beautiful at Combermere Abbey 17
  August
• Cultural Festival 08 - 6-24 August

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Cheshires Year of Gardens 08

• Get linked up
• Links from your website
• Literature for your guests
• Hold your own event
• Be part of the Business Cluster Programme
• Work with event organisers
• Cholmondeley Castle Fireworks