DISTANCE EDUCATION: GOING BEYOND ONLINE

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DISTANCE EDUCATIONGOING BEYOND ONLINE

• Presenter Keith Fevurly,
• Executive Director, Kaplan
• University Financial Planning Education Program
• CFP Board Program Directors Conference
• Friday, August 5, 2005

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Educational Delivery Methods

• Classroom (Traditional)
• Print-Based (Correspondence)
• Distance Education (Electronic or Other)
• -Asynchronous Online
• -Synchronous Online
• -Video Conferencing/Video Streaming
• -Audiotapes
• -Satellite
• Continuing Education (Attend Only)

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Academic Delivery (Kaplan University)

• Asynchronous Online/Synchronous Chat
• Self Paced/Recommended Time Frame Only
• Instructor Facilitated (versus Instructor Led
  Cohort Model)
• Public and Private Message Boards (updates and
  supplementary information)

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Academic Delivery (continued)

• Use of Lesson Quizzes and Course Examinations as
  Evaluative Tools
• Use of Web for Research and Further Technical
  Information (Web Field Trips)
• Textbooks Supplement Online Study Guide
• Scaleable Model

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Marketing Challenges (B2C)

• Individual Already Knows What They Want
  (Shopping Programs)
• Already Decided on Web-Based Program and Distance
  Education Delivery Method
• Interested in Value for Money/ Price is Very
  Important
• Student and Academic Support Services also Very
  Important

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Marketing Challenges (B2C) (Continued)

• May Not Know, However, Own Amount of Academic
  Self Discipline
• May Not Understand Rigor of Educational Program
  and Material
• Already in Financial Services Versus Career
  Changers (Different Expectations)
• Sometime Language Barrier (International
  Students)

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Marketing Challenges (B2B)

• Educating Firms as it Relates to ROI
• Convincing Decision Makers to Support CFP
  Credential by Offering Tuition Assistance
• Multiplicity of Designations (Some Do Not Wish to
  Favor One Over Another)
• Buy-In from Firms Re Importance of Incentives

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Marketing Challenges (B2B) (Continued)

• Effectively Communicating Value of Program
  (Relationship Based Profession)
• If Classroom Alternative, Convincing Firm That
  Time Adds to Production (Time Out of Office
  Issue)
• Examination Preparation Versus Education
• Online Education as Delivery Mechanism Not a
  Major Issue With Most

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Contact Information

• Keith Fevurly, Executive Director
• Kaplan University Certificate in Financial
  Planning Education Program,
• 500 East 84th Avenue, Suite 200. Thornton,
  Colorado, 80229
• P [phone]
• F [phone]
• KFevurly_at_Kaplan.edu