HAR Consumer Research Panel Releases

1
HAR Consumer Research Panel Releases DIY Survey

• HARs 7,000-member Consumer Research Panel has
  released its latest real estate industry survey.
  This is the Do It Yourself (DIY) survey, and its
  findings are extremely telling, particularly with
  regard to how consumers look to their agents for
  recommendations for service providers. Here is a
  small sampling of the survey results
• More than 2/3 of consumers do not rely completely
  on an agent to find their home.
• 61 believe looking for properties online
  themselves provides the most accurate data.
• 58 consulted an agent about what
  improvements/repairs/cleanup were need before
  listing home.
• 54 would like agent to make recommendations
  about title companies.
• 48 would like recommendations about home
  inspectors.
• To see more of this and the panels previous
  surveys, please visit www.har.com/consumerresearch
  .

2
See BRAVO TVs Madison Hildebrand of Million
Dollar Listing in Houston

• HARs NextGeneration REALTOR Group (NRG)
  presents Learn How to Become a Real Estate Rock
  Star, hosted by Madison Hildebrand of BRAVO TVs
  Million Dollar Listing.
• The event is Wednesday, May 21, at 11 a.m. at the
  Bayou City Event Center, 9401 Knight Road.
• Individual seats and tables are available and if
  you arrive between 11-1145 a.m., you may have
  your photo taken with Madison.
• Individual seating registration is online at
  www.har.com/edu.
• For table registration, please email roz_at_har.com
  or call 713.629.1900 ext. 222.

3
Weekly HAR Market Stat

• There's no dainty tiptoeing through the tulips
  this spring, as market flower fields are blooming
  with speculation. Sales and new listings are up,
  and hope for a fluorescent spring market is
  flourishing. An increase in inventory is the
  desire at this point in the season, as more
  properties for sale should nudge first-time home
  buyers to sow their fledgling seeds in the
  housing market and encourage move-up buyers to
  say goodbye to familiar flower beds in favor of
  an upsized plot across town.
• In the Houston region, for the week ending April
  13
• New Listings increased 2.1 to 2,501
• Pending Sales increased 20.5 to 2,251
• Closed Sales decreased 8.4 to 1,181

4


Open Your Mind to Learning
Leveraging Consumer Expectations for Real Estate
Success This course will help real estate agents
understand today's consumer and what they want
and need during the home buying and selling
process. This course will also identify the key
areas that real estate agents need to focus on to
stay relevant before, during and after the
transaction. This class will provide agents with
tools they can use to create a successful
business practice and positive consumer
experience. Date Tuesday, April
29 Time 9 a.m. 12 p.m. Location HAR
Central Investment 35

Questions? 713-629-1900 ext. 6
Register at www.har.com/edu