Emotional Appeals of Persuasion

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Emotional Appeals of Persuasion
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Persuasive Writing

• When planning a persuasive essay, follow these
  steps
• 1. PURPOSE Choose your position. Which side of
  the issue or problem are you presenting, and what
  solution do you see?
• 2. SUPPORT Research your topic. A persuasive
  essay must provide specific and convincing
  evidence. It is necessary to go beyond your own
  knowledge quote an expert, or find statistics to
  illustrate your point.
• 3. STRUCTURE Figure out what evidence you will
  include and in what order you will present the
  evidence. Are you addressing the opposition and
  discounting its validity? Why are you ordering
  the information the way you are?

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Types of Emotional Appeals

• Loaded Language
• Basic Needs
• Bandwagon
• Testimonial
• Snob Appeal

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Persuasive Writing

• Loaded Language Approach

The loaded language technique uses words that
cause a strong feeling. Once the reader is
feeling strongly, he or she may be more likely to
agree with the writer.
The phrasing of Pro-life insinuates that if
you are not pro-life, then you must be
Pro-death.
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Persuasive Writing

• Loaded Language Approach

• So if a mother doesnt choose Jif what does
  that mean? She isnt choosy?
• How can a parent argue with its part of a
  balanced nutritious breakfast. Isnt that what
  parents are always nagging about?

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Persuasive Writing

• The basic needs technique tries to connect your
  need for
• Love
• Safety and security
• Convenience
• 
  Health
• Money
• with the writers opinion.

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Persuasive Writing

• Bandwagon Approach

The bandwagon technique appeals to the readers
need to belong and to do what everyone is doing.
Should you buy a product just because it is the
most popular?
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Persuasive Writing

• Testimonials

The testimonial technique uses a famous person or
someone who looks like a normal, average person.
The testimonial tries to connect the writers
opinion to the readers feeling about this
person.
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Persuasive Writing

• Testimonials

• This man seems like a normal, likeable guy.
• The text is written as if he is talking directly
  to the reader.
• The picture also uses another emotional appeal.
  Can you identify it?

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Persuasive Writing

• Snob Appeal

• Snob appeal is a technique that uses the readers
  desire to be better than others and connects this
  feeling to the writers opinion.
• Better can mean more beautiful, more athletic,
  smarter, or richer than the average person.

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Emotional Appeals in Persuasive Writing

• This advertisement combines a number of the
  emotional appeals to sell this product. What are
  they?

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In conclusion

• The use of the emotional appeal techniques can be
  extremely effective in persuading the reader to
  have an emotional connection to your perspective.
• By combining powerful, convincing evidence with
  the emotional appeals of persuasion, the written
  word can have the power to sway a persons
  opinion.

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Purpose of APA formatting

1. APA formatting communicates source information in
   a universal form
2. Gives credit for ALL information that is beyond
   common knowledge or beyond your opinion.
3. Uses the formatting so that there is as minimal
   of a disruption to the flow of the essay as
   possible.

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Works Cited (MLA)

• Fogerty, Mignon. Grammar Girl. Holtzbrinck
  Publishers Holding, LLC. 2009. web. 22 July
  2010.
• Guide to Grammar Writing. Capitol Community
  College Foundation. 2004. web. 22 July 2010.
• Hacker, Diane. Rules for Writers. Boston, MA
  Bedford/St. Martins, 2008. Print.
• Persuasive Writing. Essay Info. 2010. Web. 13
  Feb. 2011. lthttp//essayinfo.com/essays/persuasive
  _essay.phpgt
• Snively, Susan. Strategies to Avoid Plagiarism.
  Amherst College. Web. 18 Oct. 2010.
• Strunk, William Jr. Elements of Style. Ithaca,
  NY Bartleby, 1999. Print.
• The Purdue OWL. Purdue U Writing Lab, 2010. Web.
  22 July 2010

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Making Writing Persuasive Through Structure
Thesis

• A thesis statement for a persuasive essay must
  take a stand!
• 1.NOT PERSUASIVE Smoking is the leading cause
  of lung cancer.
• 2. PERSUASIVE Because smoking is the leading
  cause of lung cancer, smoking needs to be illegal
  in public places such as parks and
  entrances/exits to public buildings.

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Making Writing Persuasive Through Structure
Thesis

• A thesis statement for a persuasive essay must
  take a stand!
• 1.NOT PERSUASIVE Texting while driving can be
  dangerous.
• 2. PERSUASIVE Since texting while driving is
  dangerous, every state needs to enact laws and
  stiff punishments for those who text while
  driving.

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Making Writing Persuasive Through Structure
Thesis

• A thesis statement for a persuasive essay must
  take a stand!
• Three-Pronged Thesis
• 1.NOT PERSUASIVE Overweight parents have
  overweight or obese children.
• 2. PERSUASIVE Because children learn from
  seeing their parents eating habits, activity
  levels and food choices, overweight parents need
  to change their habits for their children.

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Making Writing Persuasive Through Structure
Evidence

• The following are different ways to support your
  argument
• Facts Facts can come from your research,
  observation, or personal experience (still dont
  use I).
• Statistics Numbers are very convincing. Be sure
  your statistics come from responsible sources.
  And always use in-text citations to cite your
  source
• Quotes - Direct quotes from experts that support
  your position are invaluable.
• Examples Examples make your ideas concrete by
  providing a specific experience. They are the
  proof.