Persuasion%20Is%20All%20Around%20You!

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Persuasion Is All Around You!

• Can You Hear Me Now?

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What is persuasion?

• A means of convincing people
• to buy a certain product
• to believe something or act in a certain way
• to agree with a point of view

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How persuasion is used

• We use persuasion to get people to agree with us.
• Discussion Who do we persuade? When? How?
  Where?
• We are often persuaded by others.
• Discussion Who? When? How? Where?

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Activities

• All terms marked in red should be added to your
  vocabulary book.
• Complete the definition, notes, and examples.
  For now, leave the picture box blank.
• Complete all activities marked in purple.
• Look for question marks. Answer all ?s with
  your partner.

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Persuasion in Advertising

• Common Techniques
• Slogan
• Repetition
• Bandwagon
• Testimonial
• Expert Opinion

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Slogan

• Slogan A catchy phrase or statement often used
  to sell a service or a product

Watch the commercial https//www.youtube.com/wat
ch?vgRS4shfH1Pw
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Repetition

• Repetition The name of a product is repeated
  many times

HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
Watch the commercial https//www.youtube.com/wat
ch?vkUEtjcVB_Lk
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Bandwagon

• Bandwagon A statement suggesting that everyone
  is using a specific product, so you should too

Watch the commercial https//www.youtube.com/wat
ch?vmjwUVZHBcoY
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Testimonial

• Testimonial A well-known person supports a
  product or service

Watch the commercial https//www.youtube.com/watc
h?v1shK-j_u6LI
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Expert opinion

• Expert opinion Experts approve this product, so
  you should use it.
• Four out of five dentists recommend sugarless
  gum for their patients who chew gum

Watch the commercial https//www.youtube.com/wat
ch?vSG3mbWrNo5Q
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Quick review

• Slogan
• Repetition
• Bandwagon
• Testimonial
• Expert Opinion
• There are others, too!
• Watch the video https//www.youtube.com/watch?
  vohoXZ6EcneAfeaturerelated

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Audience Awareness and Purpose

• Advertisers know how to
• target their audiences
• use appropriate persuasive technique

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Whos the audience?
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Audience?
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Audience?
Purpose?
Persuasive technique?
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Audience?
Purpose?
Persuasive technique?
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Audience?
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Audience?
Purpose?
Persuasive technique?
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Relevant facts

• Advertisers spend about 200 billion a year on TV
  advertising
• The average cost for Super Bowl ads is 2.6
  million per 30 second spot
• The average American watches about 24,000 TV
  commercials a year
• http//television-commercial.net/

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Persuasion in Writing

• When writing persuasion
• Be clear and specific
• Use facts and statistics
• Address the opposition
• Use Persuasive Appeals
• Avoid fallacies

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Opposition (a.k.a. Counter Argument)

• Opposition (counter argument) includes the
  arguments another person might have against your
  position.
• You have to refute, or squash, the opposition
  to build your argument.

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Persuasive Appeals

• Logos Logical appeals
• Using logic to convince
• Facts, statistics, examples
• Pathos Emotional appeals
• Using emotion to convince
• Heart-felt stories and examples
• Ethos Ethical appeals
• Using ethics to convince
• Right vs. Wrong
• Follow an authority or expert
• Watch the video https//www.youtube.com/watch?v
  oKtQEnERhSY

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Fallacies

• A fallacy is a false argument.
• Misinterpreting facts
• Serious errors in logic
• Making connections that arent true
• 1. Watch the video
• https//www.youtube.com/watch?vZPtfwrI2juU
• 2. Add the three fallacies to your vocabulary
  book under notes.

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Organizing Persuasion
Think about the best way to organize your
persuasive writing.
Option 1
Introduction Point 1 Opposition 1 Point
2 Opposition 2 Point 3 Opposition 3 Conclusion
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Organizing Persuasion
Option 2
Introduction Point 1 Point 2 Point
3 Opposition Conclusion
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Persuasion in Research

• When doing research
• Watch for bias
• Determine facts from opinions
• Use Primary Sources and Secondary Sources

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Bias

• A bias is a belief that is narrow-minded
• Belief that your idea is better than someone
  elses
• Judgment based on a personal point of view
• Inability to see another point of view

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Fact vs. Opinion
Fact
Opinion

• Take the quiz
• http//www.softschools.com/quizzes/language_arts/f
  act_or_opinion/quiz1329.html

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Primary vs. Secondary Sources

• Primary sources are created at the event and by
  people involved. They are first-hand.
• Autobiography
• Journal entry
• Photograph
• Secondary sources are created after an event by
  people who collect information later. They are
  second-hand.
• Biography
• Textbook entry
• Student essay
• 1. Watch the video at https//www.youtube.com/wat
  ch?vg0plq2E9ZjQ.
• 2. Take the quiz at http//www.quia.com/rr/107632.
  html.

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Topic Ideas

• http//teacherweb.com/FL/DanielJenkins/MsWimberly/
  h6.aspx

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Adapted from

• Jennifer Bernhard
• Literacy Specialist
• Clark County Schools
• Jennifer.bernhard_at_clark.kyschools.us