The ADC Demos Difference

1
ADC DEMOS

• SHOPPING CENTER PROMOTIONS
• PRODUCT DEMONSTRATION
• MERCHANDISING COMPANIES
• FOOD SAMPLING

2
THE ADC DEMOS DIFFERENCE

• Shopping center promotions can make a huge
  difference in the sales figures of brands and
  products, no matter what category it may be. A
  product demonstration that is professionally
  designed and executed has the power to tilt the
  purchasing decision of the buyer. It can
  encourage people to try out totally new brands
  and products over their existing favourites.
  Merchandising companies have long since used
  product demonstrations for launching new products
  or for reviving the sales of old products. No
  matter what the reason maybe, it is obvious that
  shopping center promotions are successful in
  getting the cash registers ringing.

WHAT SETS PRODUCT DEMONSTRATIONS APART FROM THE
REST
Product demonstrations are different from other
forms of marketing in that they offer the
customer a full five sensory experience of the
product, as much as is practicable. Whether it is
food sampling for a new product in the food and
beverage category or whether it is trying out a
new electrical appliance, a professional product
demonstration goes a long way in giving the
customer a new experience which cannot be given
by any television, print, or digital media
advertisement. The power of face-to-face human
interaction too cannot be discounted. When
compared to a product just sitting on the
supermarket shelf, jostling for attention in the
midst of hundreds of other similar products, a
person who actually reaches out to the customer
and offers a taste of the product makes a huge
difference to the decision of the person to buy
the product.
3
PROFESSIONAL PRODUCT DEMONSTRATIONS MAKE THE
DIFFERENCE
There is a lot of difference between an
amateurish product demonstration and a
professional one. ADC Demos understands this
perfectly, which is why it leaves no stone
unturned to design and execute professional
product demonstrations that are conducted by
specially trained personnel who are dedicated and
sincere. The human element is very important in a
product demonstration with the person being a
representative of the brand. A brash or rude
personnel can damage the brand appeal and destroy
consumer confidence even if the product is
excellent. That is why merchandising companies
should take care to entrust their shopping center
promotions to professional companies like ADC
Demos who spend countless hours in designing and
training, thus ensuring that they get the highest
quality demonstrations with some of the best
trained personnel in the world, so demonstration
always hits the mark and wins over customers, no
matter what the product may be.