CCI

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CCI GCS WORKING TOGETHER
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ADVANTAGES

• An international network of agents

2. A source of new business
3. Provides a quality standard
4. Provides an internationally recognised brand
5. Creates a powerful marketing tool
3
MAKING THE MOST OF GCS
Why use CCI?
What is your USP?
Offices in 71 countries
Trace, collect and litigate all over the world
in the local language
MAKE GCS PART OF YOUR MARKETING STRATEGY
4
DEVELOP A STRATEGY
FIRST - IDENTIFY THE INTERNATIONAL MARKETS IN
YOUR OWN COUNTRY
- Banking / Credit Cards / Finance Houses
- Freight forwarders
- Exporters / Manufacturers

- Utilities
- Telecoms
- Healthcare
- Universities / Language Schools
CONCLUSIONS
1. Potential
2. Innovate
3. Consolidate
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BRAND RECOGNITION

• ADD GCS LOGO

• Size matters

• Image respectability and reassurance

• Worldwide brand

USE IT

• Brochures

• Emails

• Fliers

• Business Cards

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DEVELOP A SUB-BRAND

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DIRECT MARKETING

• Simplicity

• Relevance

• Call to action

• Quality database

• Statistics

• Build maintain relationships

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TELESALES

• Identify sector

• Create a script

• Brief sales team

• Provide backup to sales team

• Use foreign students

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WEBSITE

• Brand reinforcement

• Search engine recognition

• 24/7 Client access

• Match competition

• First point of contact

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WORD OF MOUTH

• Network

• Maintain client loyalty

- account managers
- phone calls
- longevity discounts
- frequent referral discounts
- customer feedback forms
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PR ADVERTISING
PR

• Press release

• Editorial recommendation

• Brand recognition

ADVERTISING

• Targeting

• Trade press

• One off advertisements

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CONCLUSION

• Marketing is fundamental to growth

• Find your USP

• Consolidate

• Make GCS part of your market strategy