Digital Marketing Overview

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Digital Marketing Overview

• Redial India Solutions Pvt. Ltd

www.redialsolutions.com
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KEYPOINTS

• What is digital marketing
• Why use Digital Marketing
• Digital Marketing Strategies
• Benefits of digital marketing
• What does digital marketing consist of
• SEO
• PPC
• SMM
• Content writing
• Digital marketing measurement

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What is digital marketing

• Digital marketing refers promoting or
  increasing brand awareness using digital channels
  or internet. Digital channels such as - Search
  Engines, Websites, Social Media, Mobile Apps,
  Email etc.
• Today world is getting more digitized in
  every aspect, Digital Marketing play an important
  role to grow your business. It make a strong
  impact in the world of Advertising and Marketing.
  Today people prefer marketing of their brand,
  products and services through Digital methods. To
  promote your own business go with Best Digital
  marketing company Noida, India.

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Why use Digital Marketing

• Here are some reason that's why people going
  online-
• To get information about a new product, service
  or location.
• If they have any question
• If they are looking for help
• To get more information about certain
  individuals or organizations
• For Business contacts or General information
• To get information about available jobs Etc.
• With the constant growth of the web,
  digital marketing has become a necessity for many
  businesses or organizations also includes small
  businesses that wants to trade online and make a
  name for themselves on the web.

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Digital Marketing Strategies

• Pay Per Click
• Display Ads
• Video Ads
• Social Media
• Email Marketing

• Direct Traffic
• SEO
• Social Media
• Inbound Marketing
• Email Marketing

Paid Marketing
Organic Marketing

• ORM
• Analytics

Mobile Marketing

• Mobile Apps
• Ads in Mobiles

Reporting
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Benefits of digital marketing

• Cost effective
• Real time interaction with online customers
• Real time data analysis
• Web analysis
• Increase Brand awareness
• Target your audience
• High ROI
• Better strategies and planning
• Reach beyond your limits
• Easy interaction with your customers
• Access to competitors activity

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What does digital marketing consist

• SEO
• PPC
• SMM
• Content writing
• Digital marketing measurement

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SEO (Search Engine Optimization)

• SEO depends on many factors algorithms
  created by Search Engines There are various
  factors used by Google to Rank a Page.
• In search engine 80 Search Users click on
  Organic Links
• SEO increases Leads and Brand Authority
• SEO takes Good time and Effort
• SEO (search engine optimization) is one of
  the most important technique of Digital
  Marketing. It is a technique and strategy to
  improve your website performance on SERP. You can
  hire best SEO Company to optimize your website.

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PPC (Pay Per Click)

• PPC is a paid marketing where an advertiser only
  pay for per click on advertisement. To run Ads
  for your business you can hire PPC advertising
  company.
• PPC Ads can be implemented using these programs
  Google AdWords, Bing Ads
• 20 users click on Paid Ads
• Quick result driven and Effective Marketing

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SMM (Social Media Marketing)

• Social Media Marketing (SMM) help you to
  improve brand awareness increase traffic,
  generate leads. To Increase Brand Awareness
  Business Leads there are various social media
  platform like Facebook, Pinterest, Instagram,
  Twitter, LinkedIn, YouTube, Tumbler etc.

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Content writing

• Content writing is the art of writing specific
  content for a website that would drive tariff to
  it. To write good content it requires good
  writing and language skills. Basically, content
  writing can be any kind of writing that is read
  on the internet like website writing, SEO
  copywriting, SEO writing, and blogging, etc.

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Digital marketing measurement

• Digital marketing measurement Calculation ROI
  (return on investment). There are Many tools
  systems are available to calculate your return on
  investment and to measure the effectiveness of
  your digital marketing campaign.
• Google analytics
• Google webmasters
• Google AdWords
• Basic Google search
• Social media monitoring tools

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Thank you
Redial India Solutions Pvt. Ltd