Influencer marketing

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Importance Of Influencer Marketing In Digital
Marketing
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Importance Of Influencer Marketing In Digital
Marketing
What is Influencer Marketing?

• An influencer is someone who can influence
  others. In influence marketing, a person who is
  highly influential collaborates with a brand to
  promote a product. Social media and blogs are
  home to most influencers, influencer marketing in
  digital marketing is a part of brand awareness
  campaigns. Still, it can also result in plenty of
  conversions and sales.

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Why is Influencer Marketing In Digital Marketing
Important?

• Influencer marketing is closely related to social
  media marketing, the power of influencers lies in
  their followers trust. Collaborating with
  influencers allows you to gain the trust of your
  followers. Targeting the right audience is an
  essential part of marketing strategy. In short,
  Influencer marketing in digital marketing is a
  brand new marketing strategy.

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Creating Influencer Marketing Strategy
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• 1. Determine your goals
• Any good strategy begins with goals in influencer
  marketing, there are a number of goals. most
  important is making sales, collaborating with
  influencers can do more for your brand.
• Building Brand Awareness
• Attracting a new target market
• Lead generation
• 2. Understand the influencer landscape
• Take some time to observe influencers and see how
  they promote brands before approaching them. this
  shows you are more informed and this will leads
  to making a big impression on the influencers
  mind.
• 3. Connect With Influencers
• Start your communication by interacting
  organically with their posts, like their content,
  comment when appropriate, and be appreciative.
  when you are ready, a direct message will be
  great, or if you can find an email address try
  that. Provide as much information about your
  brand. Make it clear about their benefits and
  payments.

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Influencer Marketing In E-commerce Stores
Big Brands collaborate with celebrities to
promote their products and entrepreneurs who are
starting to find a way to work with growing
influencers. They approach influencers to promote
their stores and its easy for them to provide a
link to your e-commerce store. This will increase
their sales and brand value. Another great
benefit of influencer marketing is having
user-generated content that you share. People
trust influencers more than brands so it is
important to choose the best influencer who is
more trusted by people. When you work with an
influencer you can acquire their reviews which
are more relevant and important for product
growth. showing Offers and discounts through
influencers can increase sales. sometimes this
can be the turning point that can encourage
someone to click on your product and make a
purchase
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Famous Social Media Influencers

• Cristiano Ronaldo
• Justin Bieber
• Ariana Grande
• Selena Gomez
• Tylor Swift
• Dwayne Johnson
• Katy Perry
• Kylie Jenner
• Rihanna
• Lionel Messi

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