Associazione Italiana Editori

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Associazione Italiana Editori
Antwerp, 7 November 2004
Ivan Cecchini Get Caught Reading Europe A
project co-founded by
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Contest
Antwerp, 7 November 2004

• The campaign
• Targets
• Activities
• Get Caught Reading around Europe
• Testimonials
• European Contest for young photographers
• Role of the partners
• GCR future

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The campaign
Antwerp, 7 November 2004

• The original GCR was lunched in 1999 by the
  Association of American Publishers (AAP) to
  remind people that reading is both a real joy and
  a gateway to a world of opportunity
• Get Caught Reading is a European wide campaign
  co-funded by Culture 2000, which promotes books
  and reading and uses a large variety of media and
  a well-focused communication
• This project wants to focus the fun-side of
  reading personalities of media, sport, politics,
  etc. will be photographed when they are caught
  reading. The campaign is based on these photos,
  to be distributed through as many media as
  possible

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Targets
Antwerp, 7 November 2004

• This campaign has three main purposes
• to promote and celebrate reading by European
  citizens with the support of publishing and
  bookselling professionals, public institutions
  and media industries
• to increase the importance of books and reading
  on the political agenda, directly involving
  politicians in media campaign and promoting
  events which would take place at the same time as
  key political appointments
• to create networking and to promote exchange of
  experiences and best practices at European level

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Activities
Antwerp, 7 November 2004

• The GCR campaign forecasts the following
  activities
• Book presentation
• Media campaign
• Press conferences
• Activities in the schools
• Advertising on buses

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Get Caught Reading around Europe
Antwerp, 7 November 2004

• Rome - 8/12 December 2004 Bookfair Più Libri,
  più liberi
• Naples - February 2005 Bookfair Galassia
  Gutemberg
• Bruxelles - 2/6 March 2005 Foire du Livre
• London - 13/15 March 2005 London Bookfair
• Leipzig - 17/20 March 2005 Laipzig Bookfair
• Paris - 18/23 March 2005 Salon du livre
• Bologna - 13/16 April 2005 Bologna Bookfair
• Turin - 5/9 May 2005 Turin Bookfair
• Tessaloniki - 11/27 June 2005 Tessaloniki
  Bookfair

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Testimonials
Antwerp, 7 November 2004
Diabolik and Eva Kant
Caterina Caselli
Boris Biancheri
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European contest for young photographers
Antwerp, 7 November 2004

• Within the project Get Caught Reading Europe
  the organisers promote a European contest for
  young photographers
• some European schools of photograph can
  participate with photos taken by their students
• the photos should portray common people get
  caught reading communicating a positive and fun
  message about reading
• the best works will be selected by a jury of
  experts and the winners will participate to a
  photos exhibition that will be held during the
  Bookfairs of Turin, Bologna and Tessalonica in
  2005

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Role of the partners
Antwerp, 7 November 2004

• AIE (Associazione Italiana Editori) co-ordinates
  the campaign in terms of project management and
  production of the materials in collaboration
  with
• ABC 2004, Antwerp Book Capital
• Federation of European Publishers (FEP)
• National Book Centre of Greece (EKEBI)
• European Booksellers Federation (EBF)
• The Polish Chamber of Books

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GCR future
Antwerp, 7 November 2004

• This campaign will officially end in June 2005,
  but
• in the next months, it will be possible to
  involve other European or National Institutions
  and companies in order to improve the fame and
  the circulation of the project
• the CGR message (reading is funny) is very simple
  and easy to be imitated and developed by third
  parties
• reading is a right for everyone and this campaign
  - in the future - can also be supported by
  schools, libraries, booksellers, publishers, ecc

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More information
Antwerp, 7 November 2004
Get Caught Reading Europe www.getcaughtreading-eu
.org Stella Zamprogno - stella.zamprogno_at_fastwebne
t.it Paola Gabaldi - paola.gabaldi_at_aie.it Get
Caught Reading USA www.getcaughtreading.org